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adidas Revolutionizes the Running Watch

Make Every Step and Every Drop of Sweat Count. Train Smart.

adidas introduces the miCoach SMART RUN, the most advanced and intuitive wrist based running device on the market, available November 1. For the first time, runners of all abilities will be able to track their runs using GPS mapping, monitor their heart rate off their wrist, listen to their favorite music and get real-time coaching in a single, simple, color touch screen running watch.

There are no cables, straps or additional sensors with this unique all-in-one device. SMART RUN uses optical technology to track your heart rate from your wrist. A built-in accelerometer counts every step so you can monitor your stride rate. GPS tracks your speed, distance and logs your route and an MP3 player with Bluetooth® wireless audio delivers music and audible coaching guidance, eliminating headphone cables and music players.

PUMA Launches Innovative New Running App

PUMA has launched PUMATRAC, a unique running application for the iPhone. Incorporating a user-friendly design with pre-loaded Tictrac technology, PUMATRAC analyses how external conditions affect your running performance. By providing these unique insights into running behaviour, the app is designed to motivate athletes to get out the door and discover ways to get the most out of a workout while having fun along the way.

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