MLB Authentic Collection 59Fifty Cap

Q&A: With Kyle the Creator of The K-Pack

The Athletic Genius interviewed Kyle of K-Pack a neoprene backpack that would hold all of those important items while exercising. 

Q: Why did you call your pouches K-Pack and when did you launch it?
A: The first K-Pack was made for me as a Christmas gift when I was a Junior in high school.  I’d previously described the idea to my family, so when my aunt drew my name in the family gift raffle, she decided to bring the idea to life for me.  Had she not done that, it’s hard to say if I would have ever gotten it off the ground.  I tend to be a doer so I’d like to think so, but there’s no way to know for sure.  In terms of the name, when she made me the first sample, she wrote K-Vest on the outside pocket.  The K was simply for Kyle.  People seemed to like the name, so it stuck.  Although I originally pursued the K-Vest and had some initial success, I eventually had to abandon the project.  Between that time and now, another company started selling a golf harness called a K-Vest, so I decided to change the name to K-Pack.  I’m aware that it makes me look like something of an egomaniac selling a product that is named after me, but it’s no biggie, I dig the new name.

Nike Zoom Kaiju "Black/Cement" Snowboard Boot


Inspired by the “Black/Cement” Air Jordan III – Nike has introduced the beloved motif to its Zoom Kaiju snowboarding boot. Featuring an upper of tumbled black leather with elephant print paneling at the heel and toe, the boot comes lined in red mesh with a grey tongue and utilizes a combination of Zoom Air and Phylon in the midsole for cushioning. Offering a contrasting black and white midsole with additional red accents throughout, the boots come complete with translucent synthetic mesh inspired by that of the Air Jordan V for good measure. The “Black/Cement” edition of the Nike Zoom Kaiju is now available from Nike’s own web store for $350 USD.

Dwyane Wade Signs Sneaker Deal with Li-Ning


Two years ago, Chinese sneaker brand Li-Ning went on a “contractual blitz”, signing lucrative endorsement deals with both NBA players Baron Davis, Evan Turner, along with organizations like the Argentina National Basketball Team. Confirmed by Chinese blogs and leaks, Dwyane Wade officially joined Li-Ning’s roster of players today. Currently in China for the announcement, Wade stated “In the end, the pros outweighed the cons.” The Miami Heat guard continued, “Jordan might have that cool factor, but I’m at a different point in my career. I want to be involved in building something.” But Wade knows the challenge ahead for Li-Ning, especially when it comes to the US market, since “people don’t like to change the brands they know.”
 

Air Jordan Cleats Collection

Nike has some new options for gridiron athletes the retro-inspired Air Jordan IX NFL Cleats. Team Jordan players, including Michael Crabtree, Josh Freeman, Dwight Freeney, Andre Johnson, LaMarr Woodley, Hakeem Nicks and Charles Woodson are all expected to be wearing these cleats on the field this weekend, which infuse Japanese style influences into the original IX design that MJ wore when he played minor league baseball.

 

The Athletic Genius Kicks off the Fall Season with Under Armour!

The fall/winter sports season has arrived, and everyone’s gearing up for competition, including The Athletic Genius.

That’s why we teamed up with Under Armour, the innovative leader in athletic gear that works with your body to regulate temperature and enhance performance. Under Armour's mission is to make all athletes better through passion, design and the relentless pursuit of innovation. We couldn’t ask for a better partner and we know you’ll love their new line of performance gear.



adidas Original | all Originals Represent | 2NE1

Back in July, adidas launched a new adidas Originals campaign with a new CF featuring their ambassadors Nicki Minaj, Jeremy Scott, Big Sean, 2NE1, Kids These Days, Derrick Rose, and more.

Many people in America and other parts of the world were able to briefly see 2NE1 on their TV screens as they were featured in the 30 second commercial that aired on channels such as ESPN. Now, adidas has released a special 2NE1 edit of the commercial.

Watch below as the girls dance on the streets in Tokyo, Japan rockin' the hottest adidas gear.


adidas My Formula | this is Yohan Blake's formula


Everyone has a secret place where they go. Where they push themselves, harder than before. It's where the brave find their strength, and the quick discover their wings. "Mine is a steep climb in Jamaica where I eat hills for breakfast. When I ascend through the clouds, the rewards are high. Where is it, no one knows, and they never will."

This is Yohan Blake's formula. What's yours?
 
NBX Running Collection - 728x90