The Athletic Genius: 2016

Track and Field Kick of the Year 2016

Talk about being determined to WIN this young athlete took it to another level. Keep your eye on the last leg from Nyack!!

And that's why we chose Justin Marsland's finish as Kick of the Year of 2016!!

adidas Makes First 3D Shoe Available for Purchase with Exclusive Drop

adidas today announced that it will be making its 3D technology shoes available to purchase for the first time with a limited edition release. The 3D Runner will be available for $333 via adidas Confirmed in New York with sign ups starting today and reservations opening tomorrow, Dec. 13. Pairs can be picked up on Dec. 15 at adidas NYC, the brand’s new flagship store.

The shoe features an engineered 3D web structure with dense zones in high force areas and less dense zones in the low force areas, allowing for the optimum level of performance. The 3D Runner also features a 3D printed heel counter, which is integrated into the midsole and avoids the typical process of gluing or stitching. Benefits include greater elasticity, compliancy and support. A black PRIMEKNIT upper ensures high style, superior fit and performance.

“This is just the beginning,” says Mikal Peveto, senior director of adidas’ Future team. “Creating customized shoes based on an individual’s footprint – including their running style, foot shape, performance needs and personal preferences – is a north star for the industry and adidas is leading with cutting edge innovations.”

Yoni Alter Recreates the NIKE Air Jordan As a Multi-Color 3D Puzzle

The puzzle is made of 19 crafted resin parts this is a work of art.

The post yoni alter recreates the NIKE air jordan as a multi-color 3D puzzle appeared first on designboom

Kristaps Porzingis Joins Adidas Basketball

Kristaps Porzingis of the New York Knicks has joined the adidas Basketball family. The young superstar is entering just his second year in the NBA and has already made significant waves as a leader on the court. Porzingis will bring his one-of-a-kind game and personality to the most progressive footwear and apparel brand in the world.

Kristaps will lace up adidas Basketball's newest franchise, Crazy Explosive, in a variety of colors for the 2016-17 NBA season. He will play a collaborative and instrumental role in driving performance insights to create new footwear and apparel, while also being featured in upcoming brand campaigns, activations and global athlete tours.

New D Lillard 2 Drops "Dame Time"

adidas unveils a new colorway of the D Lillard 2 signature shoe for NBA All-Star Damian Lillard to wear during the start of the 2016-2017 season. Damian has earned a reputation for taking over in the clutch and the Dame Time edition of the D Lillard 2 is an homage to those moments.

"I've always practiced game-winning shots since I was a kid. My brother and I used to count down the finals seconds, and we wouldn't leave the hoop until we made it," Dame explained. "It's a routine that's helped shape my mentality in those final moments of a game. I'll just point to the watch, and you know what time it is."

Dame Time displays a tonal shot clock mosaic on a sharp red upper and embraces design cues from disappearing minutes in crunch time to reveal the iconic .9 seconds. Matching the ice in his veins, the latest D Lillard 2 also features iced out accents along the outsole and heel branding while gold hits on the lace tips and eyelets cap off the buzzer beating tribute.

CAM NEWTON - IT COMES FROM BELOW

The road less travelled is never easy—and to be the best, the obstacles might seem insurmountable—but the “Prince With 1000 Enemies” knows where he is going and the will it takes to get there.

Rio Olympics 2016 - Inspired by Greatness (Commercial)

HandBand Pro the Perfect Gloves for Crossfit and Weight Training

The FIRST and ONLY fitness grips to PREVENT blisters and rips with total hand freedom.

HandBand Pro® is a simple, innovative hand protection designed to reduce chaffing, and improve grip through hi repetition intense workouts. Tired of rips, calluses, and blisters from intense CrossFit WOD’s? HandBand Pro® is the answer! HandBand Pro® is comfortable to wear, grip enhancing, and totally breathable. The simple innovative one piece design is super simple to take on and off, and one size fits all. HandBand Pro® not only protects hands, but also enhances grip, the rubberized palm is specifically designed to eliminate hand slippage on Pull Up bars, and is great for free weights and Kettlebells.

HandBand Pro® comes in over 20 stunning styles and colors, you can even select to mix and match HandBand Pro® designs!

Eliminate chalk, gloves and any other kind of hand protection with HandBand Pro®!!

PURCHASE HANDBAND PRO TODAY!!

Features:

Improved abrasion preventing grip for extra security on any bar
Made from breathable, high quality 4 way stretch fabric
Antibacterial
Up to 26 color options
Hand Wash in cold water, air dry
Sold as a pair
Extra small hands? Try HandBand Pro® Elite Petite!

Heyday Footwear the Freshest in Fitness

Heyday Footwear designs driven performance high top gym sneakers for the freshest in fitness. Their customers are at the pinnacle of bodybuilding and fitness in all its forms or aspire to be. They use innovative designs with fresh materials and colors that enhance actual fitness performance as well as boosting the customers confidence by knowing they have the freshest kicks in the gym.

This year, as PUMA celebrates the 25th year of the DISC, it took the original DISC design and made it lighter and sleeker. It is quicker to turn, faster to tighten and features smooth, durable steel wires to conform to the foot.

The evoSPEED DISC Spike is fit for the world’s fastest athletes on the track. Like the flat version, it offers a secure and fast fit with PUMA’s updated proprietary innovative fast closing system. It wraps and secures the foot onto the platform within a split-second. For ultimate traction and propulsion, it features an aggressive full length Pebax Sprint Plate with 8 spike receptacles. Top-of-the-line, soft, aerodynamic Clarino® synthetic upper hugs the foot and locks the foot onto the plate for superb upper support.

Legacies like his are built over a lifetime like this. Michael Phelps returns for one last time.

Silence is golden in the newest Under Armour ad featuring 22-time Olympic medalist Michael Phelps. The moving tribute to the grueling grind the greatest Olympian of all time goes through on a daily basis is set against the backdrop of the company’s new “Rule Yourself” campaign.

It’s what you do in the dark, that puts you in the light. #RuleYourself #IWILL

Adidas Releases 2016 Boston Marathon Apparel

Puma x Rihanna - The Trainer by Fenty

PUMA and Creative Director, Rihanna, release THE TRAINER under Rihanna’s FENTY label, a sneaker that combines innovative performance technology with game-changing style. THE TRAINER is Rihanna’s take on a traditional work out sneaker with a fashion-forward and futuristic flair. An all-new PUMA silhouette, THE TRAINER is a fearless, bad-ass sneaker with exaggerated proportions and massive sex appeal.

THE TRAINER is flexible as ever with a pivot that allows for 360-degree movement. Full length flex groove, additional heel thickness on medial and lateral sides support fast and dynamic multi-directional movement. Solid rubber outsole pods providing full ground contact and traction without weighing you down.

Q&A: With Chauntiel Smith - Founder of Capture Sports Agency

Chauntiel Smith is the founder of Capture Sports Agency, an elite sports and consulting agency focused on capturing clients to not only be great athletes, but to become positive influencers and role models to their audience. Chauntiel has been involved in sports since the age of three and has enjoyed playing basketball and running track from an early age. Chauntiel graduated from Indiana Institute of Technology where she received her Bachelors in Sports Management. The Athletic Genius recently caught up with Chauntiel for a wide-ranging conversation about the her thriving business.

Follow Capture Sports on Twitter: (@CaptureSports) or visit capturesportsagency.com

How did you get involved in sports and what made you want to start Capture Sports Agency?
I got involved with sports at a very young age. My mother got me my first basketball when I was at the age three. I’ve been playing sports ever since then. Basketball was and always will be my first love. Following God’s vision, purpose, and mission for me made me want to start Capture Sports Agency as well as wanting to be that difference maker in this industry as well. A lot of agencies are about the money when I’m just here for the people trying to be a light and a positive influence to those around me.

How did you come up with the name Capture Sports Agency?
My mother and I came up with the agency name. We we’re sitting down just brainstorming on what to name it. Something that has meaning to it and will make a positive influence so Capture Sports Agency was it. We chose this because as an agency we want to capture our athletes to be more than just athletes, but positive role models and influences to those around them and their audience as well.

adidas today debuted a new film series “I’m Here to Create,” kicking-off the brand’s Sport16 global campaign. The unscripted films are seen through the eyes of female athletes and pull content straight from their social media platforms, showing how they bring their own definition of creativity to sports.

PUMA Announces Running Shoes for Spring '16 - IGNITE ULTIMATE and SPEED 600 IGNITE

The IGNITE Ultimate is the latest addition to the range with expanded innovative IGNITE Foam that provides ultimate cushioning and responsive. On the road to the Summer Games in Rio, PUMA’s fantastic roster of Track & Field athletes including the World’s Fastest Man Usain Bolt will be training in the IGNITE Ultimate.

The game of soccer is changing, and it takes the player with complete control to create the plays, build up chances and finish them with precision. The ACE 16+ PURECONTROL is the soccer cleat just for that player. It is designed for firm ground and artificial grass, and boasts a revolutionary laceless PRIMEKNIT upper that delivers total control with no wear-in time.

Don't wait any longer to try out these amazing cleats, and head over to adidas.com to learn more and snag yourself a pair!

Now Available: Reebok Instapump Fury "Chinese New Year"

Available for $169 on END Link -> http://bit.ly/1JAXH0p

Nike Metcon 2 Launch

Men's Nike Metcon 2 Training Shoe is built to exceed the demands of your workout. Heat and abrasion-resistant film helps provide durable protection against the rigors of high-intensity cross training without sacrificing flexibility and comfort. Get today at JackRabbit

adidas Celebrates Jesse Owens with Black History Month Collection

Inspired by the triumph of an American sports and cultural hero, adidas celebrates Jesse Owens with its Black History Month footwear collection.

The facts are simple, Jesse Owens was the most famous track and field athlete of all time, and in 1950 when the Associated Press conducted a poll to determine the greatest track and field athlete of the first half of the 20th-century, the results didn’t even come close - Owens by a landslide.

“The Owens family is pleased to partner with adidas for Black History Month with a commemorative basketball shoe. On the feet of athletes who compete in the spirit of Jesse’s historic accomplishments, these shoes encompass the significance of one of the greatest athletes the world has ever seen.”

James Harden, Damian Lillard and Derrick Rose, among others, will debut the exclusive collection during the Martin Luther King Jr. Day games and continue to wear the commemorative editions in select games throughout February to celebrate Black History Month and honor African-American role models like Jesse.

Each model features cream tones, dark brown contrasts, gold accents and signature details including Owen’s 733 bib number treated with gold foil on the tongue and a 1936 graphic-print in the sockliner.