The Athletic Genius: February 2013

Swizz Beatz Interviews Shaquille O’Neal About The Re-release Of His Reebok Sneakers!

After almost 2 decades Reebok and Shaq has finally reunited. The new Reebok Classic collection has been making a buzz in the shoe world. Earlier this year Reebok Released their series of Kamikaze’s. Shaq was one of the first big Athletes to sign with Reebok and now the two are trying to rekindle their victory flame by re-releasing the Shaqnosis and the Pump’s. Reebok is Also working with Swizz Beats and one of hip hops young trend setters Tyga to enhance their brand in the Urban Market. After checking out the video below, make sure to mark your calendars for the Shaq Attaq’s April 19 release as well as the Shaqnosis’ July 19 launch.

PUMA's Summer 2013 Collection Preview

Here is a sneak peak of PUMA's summer 2013 Collection which includes the Puma Wedge, Puma x Alexander McQueen, Puma bookbags with laptop padding, an assortment of windbreakers, tights and shorts. And of course the new Puma Bioweb Elites and the Mobium's.

So be on the lookout for some of PUMA's hotttest footwear and apparel in 2013. More picts after jump.

Yohan Blake holding the new Energy Boost running sneaker.

BOOST™ Changes Running Forever

adidas introduced a new way to run by unveiling its latest running innovation Energy Boost. Part of a new adidas segment called Energy Running, the shoe features BOOST™, a revolutionary cushioning technology which provides the highest energy return in the running industry. BOOST™ combines performance benefits that have been contradictory in the past: soft cushioning and responsiveness work together at last to give runners a running experience unlike any other.

"Energy is one of the most important elements for any athlete. Often people only think about speed, but energy is the secret weapon that can set you apart from the competition. An added boost of energy is what allows you to push yourself ahead of everyone else to cross that finish line first, especially in a sprint when every millisecond counts," says Yohan Blake, the current 100m World Champion who joined adidas at the launch of Energy Boost. See more picts after jump.

Kenneth Faried of the Denver Nuggets goes between his legs to dunk in his adidas Crazy Fast

All-Star edition during Sprite Slam Dunk at State Farm All-Star Saturday Night in Houston.

Several adidas players took part in the State Farm All-Star Saturday Night festivities and on Sunday players signed autographs for fans at Galleria Mall in Houston.

Eastern Conference All-Star Brook Lopez visits the adidas VIP suite during NBA All-Star

in Houston and checks out the all-new Crazy Fast.

This weekend, adidas launched www.adidas.com/nbaallstar to show fans around the world how the brand has gone all in from court to street for NBA All-Star 2013. Here is a recap of the NBA All-Star activities that tipped off on Friday and adidas was at the center of the action.

John Wall of the Washington Wizards speaks to media at the adidas VIP suite

during NBA All-Star weekend in Houston.

Entertainer Nick Cannon walks up the court during the NBA All-Star Celebrity Game in Houston.

adidas Unveils Short Sleeve Jersey for Warriors

The Golden State Warriors have unveiled plans to wear the NBA's "first modern short-sleeve jersey" for three of their remaining home games this season. adidas developed this innovative system to allow for optimal performance on the court while providing fans with a new and unique apparel option. The Warriors, one of the most aggressive and creative teams in the NBA, were the perfect partner for the new uniforms.

In addition to being the Warriors’ lightest uniform to date, the adizero short sleeve NBA Uniform System features the first-ever super lightweight stretch woven short with maximum ventilation for player comfort. The jersey includes armhole insets with 360-degree stretch fabric that facilitates free range of motion for the arms and shoulders. The adizero short sleeve jersey allows for maximum movement in all phases of the game, equal with that of a traditional tank basketball jersey.

Swingman versions are available for pre-sell on NBAStore.com and on WarriorsTeamStore.com, the official online team shop of the Golden State Warriors. Limited Edition Boxed Authentic Jerseys will be available for purchase at the Warriors Team Store inside Oracle Arena beginning Feb. 20.

The future of running is here and it’s pure and simple.

Mobium by PUMA incorporates a cluster of new tech features that improve and aid your running performance. ‘Expansion Pods’ placed on the outsole of the shoe are in the size, shape and location where cushioning and protection are most needed. The ‘Mobium Band’ is used to add extra spring to your step by running in a ‘figure eight’ through the outsole of the shoe, working like the tendons of a human foot. Even the sculpted arch of Mobium Elite adds a platform for the foot in movement, helping it to fully transition through the running gait.

Power Force Taking Big Strides in the Sneaker Industry

Power Force is a new brand based in Birmingham, AL that plans to step into the sneaker industry and create a new buzz with unique designs at affordable prices. The brand was created by Guy Savage in 2010. His goal is to develop something that embraces the motto "Power Your Inner Force". The meaning comes from the definition of doing something that you think you are not capable of doing and doing it by the power that is in you and pushing through barriers. This thought speaks directly to what they try to do on a day-to-day basis. With there sneakers, you will get quality, unique style, and a positive message with a reasonable price.