PUMA Re-Introduces The Disc For Runners

This year, as PUMA celebrates the 25th year of the DISC, it took the original DISC design and made it lighter and sleeker. It is quicker to turn, faster to tighten and features smooth, durable steel wires to conform to the foot.

The evoSPEED DISC Spike is fit for the world’s fastest athletes on the track. Like the flat version, it offers a secure and fast fit with PUMA’s updated proprietary innovative fast closing system. It wraps and secures the foot onto the platform within a split-second. For ultimate traction and propulsion, it features an aggressive full length Pebax Sprint Plate with 8 spike receptacles. Top-of-the-line, soft, aerodynamic Clarino® synthetic upper hugs the foot and locks the foot onto the plate for superb upper support.

Puma x Rihanna - The Trainer by Fenty

PUMA and Creative Director, Rihanna, release THE TRAINER under Rihanna’s FENTY label, a sneaker that combines innovative performance technology with game-changing style. THE TRAINER is Rihanna’s take on a traditional work out sneaker with a fashion-forward and futuristic flair. An all-new PUMA silhouette, THE TRAINER is a fearless, bad-ass sneaker with exaggerated proportions and massive sex appeal. 

THE TRAINER is flexible as ever with a pivot that allows for 360-degree movement. Full length flex groove, additional heel thickness on medial and lateral sides support fast and dynamic multi-directional movement. Solid rubber outsole pods providing full ground contact and traction without weighing you down.

PUMA Announces Running Shoes for Spring '16 - IGNITE ULTIMATE and SPEED 600 IGNITE

The IGNITE Ultimate is the latest addition to the range with expanded innovative IGNITE Foam that provides ultimate cushioning and responsive. On the road to the Summer Games in Rio, PUMA’s fantastic roster of Track & Field athletes including the World’s Fastest Man Usain Bolt will be training in the IGNITE Ultimate.

Puma by Rihanna Creeper Introduces New Colorway

The much anticipated follow up colorways to the PUMA by Rihanna Creeper land on shelves tomorrow, November 20. Remixing the iconic PUMA Suede, the PUMA Creeper exudes a little bit of punk and rebel with its notorious creeper platform sole and suede upper. This month’s drop features NEW color variations of peacoat/cool blue, off white/gum, and coral cloud pink/green/oatmeal. In addition to the new colors, there’s a restock of the original black/white and black/oatmeal in new, larger sizes.

Athletic Genius Holiday Favorites 2015

Puma x ICNY Performance Jacket  This collection utilizes Puma's Storm Force 2 Cell technology. This unique piece of outerwear has been designed as a high-end tech jacket for city cyclists globally. The key elements of reflectivity and ventilation along with being fully seam sealed, encapsulate the need of urban cyclists today. The aim of this Jacket along with the Performance pant is to have an outfit that fully protects the cyclist.

Puma Collaborates with LA Based Brand, Stampd

PUMA collaborates with luxe streetwear brand, Stampd. Merging PUMA’s sporting heritage with Stampd’s knowledge of modern youth culture, paves the way for the future of street fashion.

Chris Stamp, a west coast ‘Avant Street’ influencer, founded Stampd in 2011. He has been awarded for his design work after receiving the GQ award in 2015 for Best New Menswear Designer in America. His line has evolved into contemporary luxury while retaining its iconic styling cues. Stampd embraces modern youth culture that, along with its timeless appeal, creates high quality streetwear products mixed with simple forms for the everyday consumer. The PUMA collaboration boasts a luxury performance athletic line that appeals directly to the modern high-street trend of today.

The footwear collection from PUMA x Stampd encapsulates the nature of this collaboration, combining the development of classic sportswear with the creation of new innovative streetwear. Stampd has included key silhouettes such as the R698 along side developing a new shoe entirely, the Trinomic Sock. The R698 x Stampd is a perfect mix of PUMA performance technologies and iconic running heritage, featuring rich soft leathers and an embossed Stampd logo at the tongue.

The Stampd Athletics by PUMA apparel range is a collection of classic and pure statement pieces that consistently push the boundaries of streetwear. Staple colours such as grey, black and white occur throughout this range pulling focus towards the impressive design and forward thinking features.

Rihanna Trains for Platinum with Puma

Rihanna Trains for Platinum | #nomatterwhat
From Barbados to global stardom, Rihanna brings boldness to training as she prepares for the stage. To Climb Higher. To go Further!!

PUMA x ICNY Ignite Ice Cream

THE ICE CREAM PACK

PUMA and ICNY have released the IGNITE Ice Cream that perfectly intertwines and embodies each brands DNA. The IGNITE Ice Cream is an intersection of sport, style and innovation and is available in two colorways inspired by two classic ice cream flavors, chocolate chip cookie and mint chocolate chip. In pure ICNY fashion, the upper is full-color 3M reflective material with breathable mesh that keeps the temperature down during these hot end of summer days.

The two pack is now available through icnysport.com and will be released globally beginning 9/1/15.

PUMA Men's Fall 2015 Event

I had the pleasure to check out one of the hottest event in NYC last night at the Openhouse Gallery the PUMA Men's Fall 2015 Preview. The collection showcased some of the hottest hoodies, wind breakers, back packs and sneakers for the season. We rolled our own fresh cigars and enjoyed treatments from Shotcut barbers, who provided free haircuts. The Cuban themed food and drink hit the spot as we mingled amongst the crowd and previewed the fall line.

You can get all of this Puma hotness and more for your feet come this fall. #foreverfaster #puma

 

Puma 4th of July Pack

Available June 5th, PUMA has turned up the heat on the traditional Star and Basket in the anthem inspired 4th of July Pack. The original PUMA Basket launched in 1968 and was one of several warm-up shoes that started a new era on the basketball court, while the PUMA Star originating in the 70's as a tennis shoe and quickly made its way to be a PUMA staple. Both with sport backgrounds have now been re-imagined with a camouflaged sole of red, white, and blue and a star embossed upper. This pack pulls its inspiration directly from our nation's colors, so celebrate your July 4th in style and pick up a pair at retailers like Champ Sports, Sneaker Villa, and Shoe Palace. 

PUMA Intros XS500 Woven

On May 22nd PUMA will launch the third rendition of the new silhouette XS-500. In this drop, the shoe features an intricate woven design that gives each shoe a pop of interest and color. The XS-500 Woven is inspired by the look and feel of the Trinomic family keeping a sporty style slick with a molded bottom. Sporting color combos of red/black, navy/white, black/white and two editions of an all black - Grab your pair at the PUMA Lab powered by Foot Locker as well as other select retailers.

Puma Ferrari Premium Collection | Driven to be Faster

The Ferrari Premium Collection is a capsule range of 10 high-end pieces celebrating the 10 Year Anniversary of PUMA’s partnership with Ferrari. Inspired by the race track and produced with beautiful craftsmanship, this sleek and sharp range of apparel, footwear and accessories represent a decade of innovation between these two iconic brands.

In 2005, PUMA first partnered with Ferrari and embarked on a new era of motorsport inspired lifestyle product collections. A decade later, PUMA is celebrating this partnership and the shared values that define it. Passion, speed and innovation are at the heart of a series of special edition product collections that exude the spirit of the Scuderia Ferrari Team. PUMA, with its brand mission, and Ferrari, through its aspiration for success, are Driven To Be Faster.

PUMA Launches IGNITE Your City Series

IGNITE Film Series Features Epic Runs in Ten Cities Globally

PUMA launched the Ignite Your City film series after unveiling the new-to-market PUMA IGNITE running shoe a week prior.  Ignite Your City features ten global running crews as they ignite their respective cities by pushing the bounds of their run while wearing the new PUMA IGNITE.  They do it for the bragging rights, to accomplish their dream run, to inspire their city’s greater running community and for the joy of pushing their runs to new heights.

As part of this epic running series featuring the all-new PUMA IGNITE, Japanese runners marked the first stop with Tokyo.  Five runners ran five, 5-kilometer races in five cities.  To demonstrate the maximum energy return and durability of PUMA IGNITE, they did it all in 24 hours.

Starting in Tokyo, the runners took off to Kyoto, the first stop of their run.  After a quick warm-up at the Fushimi Inari Taisha shrine in Kyoto, they raced through the city, logging their first 5K before hopping back on the high-speed train.

Next up was the fea fields of Shizouka with Mount Fuji looming in the distance.  A race through the cityscapes of Nagoya followed, and their final stop before heading back to Tokyo was the uphill park trails to the castle in Hamamatsu.  One last high-speed train ride dropped them back off where they began in Tokyo.  Winding through tight streets and trafficked intersections, they made their way to a celebratory finish in Shibuya Crossing.

PUMA and Solange Team Up on Second Footwear Collection

PUMA releases its second collection of footwear under the creative direction of Solange. Building off of the success of the Girls of Blaze collection which launched in February, Solange has enlisted the original designers to re-interpret PUMA's seasonal themes of "Wild Rebel" and "Natural Calm." The first drop from the collection entitled Wild Wonders featuring three styles will release on November 28th and the second, Behind the Bazaar featuring two styles will release on December 13, just in time for the Holiday season.

This collection is centered around two iconic styles for PUMA, the classic PUMA Suede and the XT2, which is a much loved favorite from the Trinomic Family. Each designer approached these silhouettes in their own way and brought in graphics, a mix of materials and colors or natural fabrics to create these soon to be favorites.

PUMA's Snow Splatter Pack

PUMA’s classic R698 silhouette has been paired with the advanced technology of the infamous Trinomic in the launch of the winter inspired R698 Snow Splatter Pack.

A textured nylon upper and premium nubuck overlays combine the performance of the R698 and the hexagonal system of the Trinomic.
 
Three color ways push this pack into winter along with a distinctive speckled heel and heavy tumbled leather that are essential for the upcoming cold months. Will be available in stores November 28th.

#Fight4Fairness | PUMA Heritage | Forever Faster

What distinguishes champions from legends? Their will to Fight for Fairness.

PUMA athletes have fought through hardships and against the odds to rise above discrimination, racism, poverty, and sexism in sports. These athletes have fought to play, and fought to rise above. In doing so, they’ve changed the game for the next generation.

Passionate athletes like Clyde Frazier, Tommie Smith, Maradona, Guillermo Vilas, and Lothar Matthaus faced the odds and fearlessly conquered them. They liberated the next generation of athletes. Mario Balotelli, Marta, Yaya Toure, Lexi Thompson, and Sergio Agüero continue to change the game and Fight for Fairness in sports.

These are just a few examples of the inspiring, game-changing athletes. We’re proud of all PUMA legends past and present, and will continue to stand with those don't simply dominate their sports, they transcend them.

PUMA States Winter Gum Pack

The re-introduction of the PUMA States as the PUMA States Winter Gum Pack. This iconic and timeless silhouette is re-examined through updates to three new winterized color ways and a gum outsole. After being dubbed the ‘States,’ named for its birthplace from the UK sneaker scene, this version has an all-over color treatment. A tonal formstripe in three killer colors, lipstick red-almond, black-almond and olive-almond are perfect for the colder months.

KSP x PUMA Pop Up Shop

Kicks Sole Provider and PUMA have teamed up this World Cup to build a pop-up store in Los Angeles, CA called The Soccer Shop. This pop-up is based solely around team fanwear and to immerse the consumer within the football environment. The space showcases a variety of gear featuring key teams like Italia, USA and Brazil, but also is a great place for die hard fans to grab their replica jerseys from Italy, Uruguay, Chile, Ghana and Ivory Coast.

The Soccer Shop will also play host to a number of events and activations taking place throughout the games. Whether it be food trucks, guest DJ's, freestyle soccer competitions or a local farmers market there are a variety of activities for all fans and consumers.

Head down to The Soccer Shop till July 19th for all your football gear, as well as to check out the fun community events. Images of the shop are attached below and please let me know if you have any questions, thanks!

Get Ready to Run with Puma's Faas 300 v3

With a lightweight and technical platform and a minimal and deconstructed upper, the Faas 300 v3 will make any runner feel lighter and faster whether it be during training runs or races. A performance training shoe, it has an 8mm HTD for a smooth transition. Lightweight and minimal no-sew overlays provide optimum support while keeping the weight down. And the FaasFoam+ midsole with EverRide+ forefoot blown rubber means more cushioning now, later, and way later. Continue to be amazed at the fit, feel and ride of this minimal training shoe! Get yours today at PUMA

Puma's Mobium XT is Here to Move With You, Not Against You!!

The Mobium XT by Puma is lightweight, minimal, breathable, and sleek – with support in all the right places. Key design elements are taken from the PUMA Mobium running shoe. But this cross-training version's midsole is built lower to the ground to help increase agility, enhanced by new features such as a pivot point and TPR layer for support when you kick, bend, and crunch. The Mobium XT Band through the outsole's forefoot allows the foot to move and expand freely. It works together with the outsole's deep flex grooves to support side-to-side movement. The forefoot's Mobium Fit Band attaches to a lacing system for adjustable support. Finally, the women's specific last and fit means this shoe is made to move with you, not against you.

German Elite Trainer, Fernando Brandao, put the Mobium XT to the test.