The Athletic Genius: March 2013

Puma Fall-Winter 2013 Preview

One of the most exciting sneaker lines I got to check out in NYC was the Puma Fall-Winter 2013/2014 collection. The collection was on trend with bright array of colors in bold patterns and combinations. It was great to see bold colors for Fall when most of the time we see muted color palettes. Great collaborations between Alexander McQueen x Puma and Miharayasohiro x Puma making there mark in the sneaker world.

You can get all of this Puma hotness and more for your feet come this fall.

The Focus Limited Edition features comfortable behind-the-ear support for athletes on the move.

yurbuds was founded in 2008 by an Ironman Triathlete and a 24-time marathoner in response to a vast need for sport earphones that never fall out. Yurbuds products are ergonomically designed for comfort and exceptional fit, while providing top-of the line quality and durability. They can be purchased world wide at premium running, electronics, sporting goods, and wireless stores. New models will be arriving later this year so stay tuned.

yurbuds recently announced the expansion of its team of athletes which include San Francisco 49'ers' LaMichael James, 2010 Ironman World Champion Mirinda "Rinny" Carfrae and the Oklahoma City Thunder's Nick Collison. Among the new athletes are 2012 Ironman World Champion Pete Jacobs, Australian rugby star Billy Slater, Ironman 70.3 champion Angela Naeth and Ironman champion Meredith Kessler.

adidas introduces CRAZYQUICK footwear engineered to help make
athletes quicker on the field and court

This latest innovation by adidas is designed specifically to help make athletes quicker. The Crazyquick line includes basketball, football, running and training footwear giving athletes greater controlled flexibility, better traction and optimal foot lock-down.

“We designed Crazyquick based on athletes’ insights,” said David Baxter, vice president of sport performance for adidas America. “The sports landscape is rapidly changing as athletes get faster and games get more intense and competitive. Speed is important but no longer enough in today’s game. Athletes know quickness is the defining factor in what distinguishes them when they’re on the field and court.”  

Nike Basketball's latest commercial is out of China featuring a familiar storyline of a potential baller envisioning his prospects. The storyline features Kobe Bryant, Kevin Durant and Yi Jianlian.

The video will air in mainland China, Taiwan, and Hong Kong.