MLB Authentic Collection 59Fifty Cap

adidas Revolutionizes the Running Watch

Make Every Step and Every Drop of Sweat Count. Train Smart.

adidas introduces the miCoach SMART RUN, the most advanced and intuitive wrist based running device on the market, available November 1. For the first time, runners of all abilities will be able to track their runs using GPS mapping, monitor their heart rate off their wrist, listen to their favorite music and get real-time coaching in a single, simple, color touch screen running watch.

There are no cables, straps or additional sensors with this unique all-in-one device. SMART RUN uses optical technology to track your heart rate from your wrist. A built-in accelerometer counts every step so you can monitor your stride rate. GPS tracks your speed, distance and logs your route and an MP3 player with Bluetooth® wireless audio delivers music and audible coaching guidance, eliminating headphone cables and music players.

PUMA Launches Innovative New Running App

PUMA has launched PUMATRAC, a unique running application for the iPhone. Incorporating a user-friendly design with pre-loaded Tictrac technology, PUMATRAC analyses how external conditions affect your running performance. By providing these unique insights into running behaviour, the app is designed to motivate athletes to get out the door and discover ways to get the most out of a workout while having fun along the way.

#A2S Nation - The Movement Tee

The Addicted 2 Sneakers Expo Team will be dropping this cool tee this fall so look out for it. So make sure to follow and LIKE the A2S facebook page to get the latest news and updates:

Twitter & Instagram: @A2S_us

ADIDAS Springblade with Explosive Energy

Built for higher energy return, the adidas Springblade features individually tuned blades designed to propel runners. 16 blades are composed of a highly elastic, high tech polymer that is angled forward for high energy return in any environment. In addition, each blade is tuned to provide support in each phase of a runner’s stride. The technology was tested by the adidas Innovation Team and is said to be seven times more temperature resistant than adidas models with a standard EVA midsole. Check out mens and womens colorways of the adidas Spring Blade below and look for the model to launch on August 1st for $180.

SneakerFairy FETTi x A2S Subway Series PUMA Raffle

Sneakerfairy has teamed up with Addicted 2 Sneakers Expo (A2S) to create this custom pair of Puma Clyde in homage to NYC and they will be raffled off with proceeds going to the Bronx Museum of the Arts.

Get your $3 raffle tickets at:

For more info contact:

Twitter / Instagram: @A2S_us
Instagram: @sneakerfairy
Twitter: @fettidbiasi

Never Stop Moving with PUMA BioWeb Elite LTD

This trainer eats itsy bitsy for breakfast. The BioWeb Elite is engineered to deliver maximum cushioning and stability by wrapping the foot with an innovative cage design. This evolution further explores the concept of a "spider web" with its fresh, translucent WebCage execution which offers lightweight and flexible support that doesn't compromise durability. WebTech, a flexible TPU heel wrap, provides impact protection and cushioning. The overall design plays with negative space, carving into the outsole tread and minimizing materials to reduce the overall weight. It's a shoe with functionality from top to bottom so you can catch your stride – and hold on tight.

The Complete Air Jordan Commercials

PUMA Adds Football Newcomer Cordarrelle Patterson to Men’s Training Roster

PUMA welcomes football newcomer Cordarrelle Patterson to the family - becoming a face of the men's training category! As the NFL draft commences tonight, it is with excitement that PUMA introduces Patterson, who has already made a name for himself in college football playing for University of Tennessee. Patterson was an obvious pick to accompany New England Patriot Aaron Hernandez in the men's training category not only for his speed and strength on the field, but also for his dynamic charm and style in his personal life.

Cordarrelle Patterson or CP as he likes to be called will be featured in upcoming PUMA Nature of Performance campaigns, and activities as well as train in our BioWeb Elite and ACTV compression bodywear. Check out the formal press release below, along with a video of CP in NYC this past week and images. Also stay tuned to see where CP ends up tonight in the draft, we couldn't be more excited to join him on this exciting journey!

Lenny Cooke the Rise and Fall of a High School Basketball Phenom

In 2001, Lenny Cooke was the most hyped high school basketball player in the country, ranked above future greats LeBron James, Amar’e Stoudemire and Carmelo Anthony. A decade later, Lenny has never played a minute in the NBA. In this quintessentially American documentary, filmmaking brothers Joshua and Benny Safdie track the unfulfilled destiny of a man for whom superstardom was only just out of reach.

Jay-Z Launches Roc Nation Sports Teams with CAA & Signs Robinson Cano

Roc Nation, a full-service entertainment company founded by Shawn “JAY Z” Carter, announced today the launch of Roc Nation Sports, a full-service sports management company, and has signed MLB All-Star Robinson Cano of the New York Yankees.  Roc Nation Sports, led by Carter and Juan Perez, who serves as President, has partnered with CAA Sports, a division of Creative Artists Agency (CAA), a leading entertainment and sports agency, to co-represent Cano.

Puma Fall-Winter 2013 Preview

One of the most exciting sneaker lines I got to check out in NYC was the Puma Fall-Winter 2013/2014 collection.  The collection was on trend with bright array of colors in bold patterns and combinations.  It was great to see bold colors for Fall when most of the time we see muted color palettes.  Great collaborations between Alexander McQueen x Puma and Miharayasohiro x Puma making there mark in the sneaker world.  

You can get all of this Puma hotness and more for your feet come this fall.

Yurbuds Developed By Athletes For Athletes

The Focus Limited Edition features comfortable behind-the-ear support for athletes on the move.

yurbuds was founded in 2008 by an Ironman Triathlete and a 24-time marathoner in response to a vast need for sport earphones that never fall out. Yurbuds products are ergonomically designed for comfort and exceptional fit, while providing top-of the line quality and durability. They can be purchased world wide at premium running, electronics, sporting goods, and wireless stores. New models will be arriving later this year so stay tuned.

yurbuds recently announced the expansion of its team of athletes which include San Francisco 49'ers' LaMichael James, 2010 Ironman World Champion Mirinda "Rinny" Carfrae and the Oklahoma City Thunder's Nick Collison. Among the new athletes are 2012 Ironman World Champion Pete Jacobs, Australian rugby star Billy Slater, Ironman 70.3 champion Angela Naeth and Ironman champion Meredith Kessler.

adidas Introduces CRAZYQUICK Footwear Line

adidas introduces CRAZYQUICK footwear engineered to help make
athletes quicker on the field and court

This latest innovation by adidas is designed specifically to help make athletes quicker. The Crazyquick line includes basketball, football, running and training footwear giving athletes greater controlled flexibility, better traction and optimal foot lock-down.

“We designed Crazyquick based on athletes’ insights,” said David Baxter, vice president of sport performance for adidas America.  “The sports landscape is rapidly changing as athletes get faster and games get more intense and competitive. Speed is important but no longer enough in today’s game.  Athletes know quickness is the defining factor in what distinguishes them when they’re on the field and court.”

Nike China: “Give Me The Ball” Commercial Featuring Kobe Bryant

Nike Basketball's latest commercial is out of China featuring a familiar storyline of a potential baller envisioning his prospects. The storyline features Kobe Bryant, Kevin Durant and Yi Jianlian.

The video will air in mainland China, Taiwan, and Hong Kong.


Nike: Find Your Greatness. - Double Dutch Quick Feet

This is how double dutch is done. Stacey, Shavonne and Shellon earn NikeFuel at high speeds in NYC. How do you earn yours? See the Video Below.

Swizz Beatz Interviews Shaquille O’Neal About The Re-release Of His Reebok Sneakers!

After almost 2 decades Reebok and Shaq has finally reunited. The new Reebok Classic collection has been making a buzz in the shoe world. Earlier this year Reebok Released their series of Kamikaze’s. Shaq was one of the first big Athletes to sign with Reebok and now the two are trying to rekindle their victory flame by re-releasing the Shaqnosis and the Pump’s. Reebok is Also working with Swizz Beats and one of hip hops young trend setters Tyga to enhance their brand in the Urban Market. After checking out the video below, make sure to mark your calendars for the Shaq Attaq’s April 19 release as well as the Shaqnosis’ July 19 launch.

PUMA's Summer 2013 Collection Preview

Here is a sneak peak of PUMA's summer 2013 Collection which includes the Puma Wedge, Puma x Alexander McQueen, Puma bookbags with laptop padding, an assortment of windbreakers, tights and shorts. And of course the new Puma Bioweb Elites and the Mobium's.

So be on the lookout for some of PUMA's hotttest footwear and apparel in 2013. More picts after jump.

adidas Launches New Energy Boost Running Shoe

Yohan Blake holding the new Energy Boost running sneaker.

BOOST Changes Running Forever

adidas introduced a new way to run by unveiling its latest running innovation Energy Boost. Part of a new adidas segment called Energy Running, the shoe features BOOST™, a revolutionary cushioning technology which provides the highest energy return in the running industry. BOOST™ combines performance benefits that have been contradictory in the past: soft cushioning and responsiveness work together at last to give runners a running experience unlike any other.

"Energy is one of the most important elements for any athlete. Often people only think about speed, but energy is the secret weapon that can set you apart from the competition. An added boost of energy is what allows you to push yourself ahead of everyone else to cross that finish line first, especially in a sprint when every millisecond counts," says Yohan Blake, the current 100m World Champion who joined adidas at the launch of Energy Boost. See more picts after jump.

adidas NBA All-Star 2013 Activity Recap

Kenneth Faried of the Denver Nuggets goes between his legs to dunk in his adidas Crazy Fast  
All-Star edition during Sprite Slam Dunk at State Farm All-Star Saturday Night in Houston.

Several adidas players took part in the State Farm All-Star Saturday Night festivities and on Sunday players signed autographs for fans at Galleria Mall in Houston.

adidas Tips Off NBA All-Star Weekend

Eastern Conference All-Star Brook Lopez visits the adidas VIP suite during NBA All-Star 
in Houston and checks out the all-new Crazy Fast.

This weekend, adidas launched to show fans around the world how the brand has gone all in from court to street for NBA All-Star 2013.
Here is a recap of the NBA All-Star activities that tipped off on Friday and adidas was at the center of the action.

John Wall of the Washington Wizards speaks to media at the adidas VIP suite 
during NBA All-Star weekend in Houston.

Entertainer Nick Cannon walks up the court during the NBA All-Star Celebrity Game in Houston.

adidas Unveils Short Sleeve Jersey for Warriors

The Golden State Warriors have unveiled plans to wear the NBA's "first modern short-sleeve jersey" for three of their remaining home games this season. adidas developed this innovative system to allow for optimal performance on the court while providing fans with a new and unique apparel option.  The Warriors, one of the most aggressive and creative teams in the NBA, were the perfect partner for the new uniforms.

In addition to being the Warriors’ lightest uniform to date, the adizero short sleeve NBA Uniform System features the first-ever super lightweight stretch woven short with maximum ventilation for player comfort. The jersey includes armhole insets with 360-degree stretch fabric that facilitates free range of motion for the arms and shoulders. The adizero short sleeve jersey allows for maximum movement in all phases of the game, equal with that of a traditional tank basketball jersey.

Swingman versions are available for pre-sell on and on, the official online team shop of the Golden State Warriors.  Limited Edition Boxed Authentic Jerseys will be available for purchase at the Warriors Team Store inside Oracle Arena beginning Feb. 20.

Introducing PUMA Mobium and Adaptive Running

The future of running is here and it’s pure and simple.

Mobium by PUMA incorporates a cluster of new tech features that improve and aid your running performance. ‘Expansion Pods’ placed on the outsole of the shoe are in the size, shape and location where cushioning and protection are most needed. The ‘Mobium Band’ is used to add extra spring to your step by running in a ‘figure eight’ through the outsole of the shoe, working like the tendons of a human foot. Even the sculpted arch of Mobium Elite adds a platform for the foot in movement, helping it to fully transition through the running gait.

Power Force Taking Big Strides in the Sneaker Industry

Power Force is a new brand based in Birmingham, AL that plans to step into the sneaker industry and create a new buzz with unique designs at affordable prices.  The brand was created by Guy Savage in 2010.  His goal is to develop something that embraces the motto "Power Your Inner Force".  The meaning comes from the definition of doing something that you think you are not capable of doing and doing it by the power that is in you and pushing through barriers.  This thought speaks directly to what they try to do on a day-to-day basis.  With there sneakers, you will get quality, unique style, and a positive message with a reasonable price.

(Above) Rendering of the Power Force Combat

Check out some of the hot designs created by the Power Force team:

Nike Unveils the Flyknit Lunar1+

Set to release in February, the Nike Flyknit Lunar1+  construction method is an innovative approach to running shoes and sustainable manufacturing. The shoe is comprised of a woven material and Lunarlon. The construction method for the Nike Flyknit Lunar1+ is said to have reduced waste by an average of 80%.

Runners lacing up in preparation for the spring race season won’t make sacrifices. They need a shoe that fits perfectly to take on the miles, has enough structure to feel supportive, and offers cushioning for amazing comfort.

Get in Shape with Sensei Terence Mitchell

Believe. Care. Excel. Love. Think. Understand.
The Life Sensei

Sensei Terence Mitchell, is a Martial Art Instructor, Life Coach, Photographer, and Author. Terence has adapted his winning techniques & principles to share with others. A pastoral ministry/philosophy major he believes in helping others reach their full potential. 

A business owner of Trained Martial Arts & Fitness, and Terence Mitchell Photography, Terence divides his time following the pursuits that make him happiest. As a new Author, Terence has developed a book series: Trained a Subway Map 2. Which promotes healthy habits to help others become more successful and reach their personal best.

Color Your Own Nike Air Yeezy 2 - WINNER

The Cork Yeezy - Designed by Vince Sirico

A few months ago we held a contest to see who can come up with the coolest customized Nike Air Yeezy 2 the color way you envision. And Vince Sirico from Chicago sent in the Cork Yeezy which was the most creative designs that was submitted.

 So congrats to Vince.

Jeremy Scott's Winged Car: Smart ForJeremy

And so is his latest collaboration, standing out on the road: the Smart Fortwo has received the special Jeremy Scott winged treatment, becoming a fierce, white winged, Smart ForJeremy. And as little as it would appear on the outside, it sure is outstandingly impressive on the inside!

Puma BioWeb Elite 2013

Puma Brings Nature’s Work of Art into their Latest Introduction, the Puma BioWeb Elite Running and Training Shoe

Inspired by the strength and flexibility of spiderwebs, Puma’s BioWeb features a revolutionary WebCage upper alongside a molded TPU heel wrap that the brand is calling WebTech, which together provide a level of support and style unlike any other performance sneaker. Just like the masterpieces stitched together by our eight-legged friends, the translucent Webcage doesn’t compromise durability despite is extremely lightweight structure. Instead, it offers support for your natural foot movements using the smallest amount of additional weight possible.

The Making Of The Nike Zoom Revis 1 Sneaker Pendant

ZShock jewelry company created a video that shows the making of new sneaker collaboration with Nike and the New York Jets Darrelle Revis.
ZShock made this pendant to commemorate the new sneaker and will not be for sale to the public. Every detail of the show has been captured in precious metal. Everything from the Nike logos, Revis' number 24, the laces as well as the Flywire detailing. ZShock has long been known for it's customizing of Casio G-Shock watches as well as it's unique jewelry designs, but with this piece you can see the extent of ZShock's creativity, quality and craftsmanship capabilities.

Congratulations to Nike and Darrelle Revis on their joint collaborative efforts in creating a great new sneaker.
NBX Running Collection - 728x90