MLB Authentic Collection 59Fifty Cap

Eric LeGrand to be on Cover of Sports Illustrated

Eric LeGrand was voted by readers to be on the cover of this week's Sports Illustrated, the first time in the magazine's 57-year history readers have selected cover art.

Limited Edition Air Jordan 11 Concord

The quest to get a pair of Air Jordan 11 Concords is getting hot and heated. As THE sneaker pick-up of the year, the AJ11 is at the top of almost every Christmas list.

Did You Get Your AJ11?

Palmer's Cocoa Butter featuring the McCourty Twins

Palmer's Cocoa Butter Formula Men Body & Face commercial featuring pro football cornerbacks Jason & Devin McCourty!

adidas H3LIUM ZXZ Runner

Just in time for the holidays, adidas Originals is launching the H3LIUM ZXZ Runner, the lightest shoe to date from the iconic sportswear brand. Elements from historical and current adidas footwear were used to develop H3LIUM. The sole of the shoe pays homage to the ZX8000, an adidas running staple known for its comfort and stability. Technology from the F50 soccer cleat was used to simplify the shoe’s structure, making it lighter while still maintaining its structural integrity. As a result, H3LIUM is lightweight, breathable, and made with a simple construction that provides comfort and support. Shown above is just one of nine total colorways from the collection set to launch on December 26 and December 15 via Stay tuned for a look into the full lineup.

PUMA Bolt Faas 400

PUMA introduces a new colorway of their Faas 400 Bolt model as designed after the brand’s old school Easy Rider running shoe. Inspired by the Jamaican sprint superstar Usain Bolt, this new iteration is paired with BioRide Technology and comes with a yellow air mesh upper with matching bonded nubuck overlays and PUMA’s signature Formstripe. Moreover, the shoe is equipped with EverRide and EverTrack elements for added cushioning and ensured durability, while OrthoLite sock liner increases comfort.


Vintage London 1948 Olympics Offical Poster Reprint

2012 London Olympics Towel

2012 London Olympics Towel   

Uncle York Limited Edition Spiketoy

Film producer/director Spike Lee is seemingly just as well-known for his fanatic antics as he is for his actual cinematic work. Thus, being one of basketball’s most dedicated fans, Uncle York saw it only fitting to craft a handmade figurine of the native New Yorker. The novelty toy mirrors the fictional character Mars Blackmon, played by Lee in the 1986 flick She’s Gotta Have It. Launching the now-iconic figure to where he is still recognized to this day, the item depicts the look of the die-hard New York Knicks fan to perfection. Got to love the kicks.

ZAGG Introducing A New Line of Apple iPad 2 ZAGGfolio Colors

ZAGG a leading mobile device accessories company, has made its popular ZAGGfolio™ available in 10 fashionable colors and finishes just in time for the holiday season – black leather, brown leather, alligator leather, basketball leather, red, blue, pink, green, orange and purple. Beginning November 30 through December 31, the company will also spread holiday cheer by offering consumers a chance to win an Apple® iPad® 2 a day at

Beats By Dr. Dre Studio Color Campaign

Tis the season and for the Holiday 2011 season we have reinvented our first and most popular headphone, The Studio, in a spectrum of candy colors good enough to eat. Check out this video that showcases the bold new colors.

G-Shock + New Era DW-6900B

For Holiday 2011 G-Shock has linked up with New Era. Together they present a collaboration on the iconic DW-6900B watch. Keeping it classic and clean, the watch comes in a black/white colorway, with the New Era logo being featured on the dial, back of the case and the backlight. Matching, the watch comes packaged in a custom metal box. A release is scheduled for December 3rd, 2011, at New Era flagship stores and retailers.

Win a "Fix Your Face" Tee From Alouidor and Smith and more...

The Athletic Genius (TAG) and Alouidor and Smith (A&S) team up to offer you the chance to win a special edition "Fix Your Face" a NY edition tee and stickers just in time for the holidays. Enter through either Facebook or Twitter in the steps outlined below to ensure you’re eligible for the prize. The contest begins February 8, 2012 and concludes on February 17, 2012. Winner will be announced on our Facebook page. Good Luck.

Video: adidas Originals adiColor Commerical with B.o.B.

In this newest adiColor commercial, we journey through some of B.o.B’s most colorful moments in his adiColor gear provided by adidas Originals and Champs Sports.

Music Track: “Epic” by B.o.B.

Mario Kart 7 Pre-Order

Pre-order Mario Kart7 at The Athletic Genius for the December 4th release date.

Kindle Fire Alert

Lil Wayne Skating Transition

Constantly updating us via Twitter on his unlocking of skate locations around the globe, Lil Wayne is very much serious about his pursuit of skateboarding. Although many people thought this new found hobby was a fad, Lil Tunechi releases this video via Youtube, as he skates a half-pipe on the roof of his home.

PUMAGILITY the Next Training Sneaker

PUMAGILITY is a great complement to PUMA's Faas lightweight running shoes: after you've logged miles in Faas, PUMAGILITY provides the agility and stability you need to tackle a gym session or a workout class. The pyramidal shapes that form the midsole and give the shoe its sculptured look are completely functional, too. It's a nice little tech story: they compress on impact and widen the shoe's base to create a stable platform -- one that doesn't compromise the shoe's flexibility and lightness. Flex grooves provide a smooth heel-to-toe transition during a jog or a workout requiring side-to-side movements, too. A clean-lined, simply-designed mesh upper completes the look, also providing maximum ventilation and breathability.

PUMAGILITY will be available at select Finishline stores and beginning on November 25.

$10 off $60 Promo

U.S. Olympic Committee x Oakley Team USA Eyewear

The U.S. Olympic Committee and Oakley announced the debut of the Team USA® eyewear collection. The first-ever performance-based eyewear supplier to Team USA, Oakley offers interchangeable dual-lens sunglasses known as Jawbone and Flak Jacket that are highlighted with the U.S. Olympic Team colors. Also a percentage of Team USA eyewear collection sales will support the training of U.S. Olympic and Paralympic athletes.

Available at Oakley and Team USA Shop, $140-$240

Sport App of the Week "Sportcaster"

Live Sports with a Social Voice!
Now includes college & pro basketball and pro hockey! SportCaster combines live scores and stats with up-to-the-minute play-by-play and personality from Twitter, giving sports fans a personalized, real-time source of sports commentary.
True fans know there’s more to sports than scores and stats. It’s the breaking news, commentary and opinions that tell the real story.

Asics Gel-Noosa Tri 6

New to the U.S. market, from Down Under, is the Noosa Tri-6. This Aussie cult classic was inspired by Australian Triathlon enthusiasts looking for a lightweight, racer-like yet supportive feel. With fewer materials, the Noosa Tri-6 can be worn barefoot with less potential for irritation and the open mesh keeps the runners foot nice and cool. If the vibrant colors weren't enough for you, the logo stripes consists of material that glows in the dark allowing the runner to be seen. Lace a pair up for racing, tempos or daily training and run Aussie style.

Basketball Legend Earl "The Pearl" Monroe Challenges Restaurants to Offer Healthy Options During National Diabetes Awareness Month

Earl "The Pearl" Monroe has teamed up with Merck for Diabetes Restaurant Month and is challenging local restaurants to feature diabetes-friendly dishes, which are also heart healthy, on their menus during their city's Diabetes Restaurant Month.

Earl will visit each city participating in Diabetes Restaurant Month to sample diabetes-friendly dishes with a lucky local fan during an educational discussion about diabetes. To date, restaurants in more than 18 cities have participated in Diabetes Restaurant Month, including Atlanta, Baltimore, Chicago, Cleveland, Denver, Detroit, Fort Lauderdale, Houston, Los Angeles, Miami, New York, Orlando, Philadelphia, Phoenix, Raleigh, San Diego, Washington, D.C., and West Palm Beach.

By challenging local restaurants to feature diabetes-friendly dishes, the Diabetes Restaurant Month program aims to show people with diabetes that they can still enjoy eating delicious meals out with friends and family without sacrificing their health. By taking small steps towards healthier decisions every day, it is possible to maintain a diabetes-friendly lifestyle.

Air Jordan 'Home Bulls' Collection

Jordan Brand gives us a sneak peak at a collection that pays homage to Michael Jordan’s most revered club in his career, and will have Chicago Bull fans and sneakerheads fiending for a release date. Each pair in this collection – that includes every pair of Air Jordans from the Air Jordan 1 to last year’s Air Jordan 2010 – carries a similar look that features white uppers, red outsoles, red inner-liners and black laces. The entire “Bulls Home” collection is up on display at the new Nike Portland store, but there’s no word of a public release yet.

LeBron James to Open UNKNWN, His First Clothing Boutique

With the NBA lockout in full effect--and looking bleaker by the hour--LeBron James is focusing on other things. Like style. LeBron has tapped a crew of designers, tastemakers, and hometown friends for a clothing boutique. The shop, called UNKNWN, is set to open December 1st in Aventura, Florida's high-end Aventura Mall, and we've got a sneak peek at the logo outside the storefront.

Sport Gift Cards for the Holidays

  Your Sport Gift Card Headquaters
TGW Gift Card Eastern Mountain Sports Gift CardBaseball Savings Gift Card e-Gift Card
Athleta Gift CardsESPN Gift Card Gift Card
Champs Sports Gift CardFoot Locker Gift Card
Get your Gift Cards today click on link for easy shopping.

Adidas – Football 2011 Shamrock Series

adidas Football kicks off its inaugural 2011 Shamrock Series with a limited edition Notre Dame pack. Alongside a new TechFit Jersey and adizero Swagger Gloves is an authentic Notre Dame helmet, covered in 24-carat gold leaf, featuring green shamrocks on each side, along with a leprechaun decal on the back. Handcrafted with meticulous detail, the helmet was designed specifically for the first game in the Shamrock Series against the University of Maryland, taking place on November 12. Additional goodies include a 16GB iPod Nano, Golden Dome Glass Vial, Artisanal Gilded Chocolates and an 8GB Flash Drive, with only 11 of these boxes being produced.

Gaga - New Single

iTunes & App Store

Add Gaga to your play list and download it from iTunes today!
Click Link Above

Assassin's Creed Revelations + Game Stop

Assassins Creed Revelations GameStop, Inc.

Adidas Originals Holiday 2011

Adidas Originals Holiday 2011 collection is now in stores and it includes everything from boots to jackets and ski pants. More after the jump.

Nike Air TR 1.3 Max Breathe Manny Pacquiao

As Manny Pacquiao prepares to square off against the man that has already given him a very hellacious 24 rounds of boxing action in Juan Manuel Marquez, Nike has released their Pacman collection just in time for their 3rd fight on November 12th. This Nike Air TR 1.3 trainer shoe is the highlight of the collection as it is a very solid piece of athletic footwear. There is also some nice touches such as the fight date and Manny’s face emblazoned on the insoles. Look for the MP shoe at select Nike retailers.

Sneakerology Sidney | By Facet Studio

A relatively new retail concept from the folks behind ESPIONAGE in Sydney, Australia, SNEAKEROLOGY isn’t merely a storefront but a exhibition space of what else but sneakers. Since it can be interpreted as a museum, architecture workshop FACET STUDIO created a series of lighted display cases. A total of 281 cases were then stacked together with coordinated numerals. For customers who want to know more about their potential purchases, a digital kiosk situated at the retail space’s center wil provide historical information and up-to-date facts about each displayed pairs. All they have to do is to type in the corresponding numbers of each case.

G-Shock Japan GA-110 Crazy Color Watches

November has a few interesting G-Shock releases coming up. Not only are the Parra Watch, Astro Boy 60th anniversary, the Army Green Pack and the new white Dee ? Ricky watches dropping, they also present the GA-110 ‘Crazy Colors’ pack.

Similar to the Dee & Ricky collaborates, the hybrid analog and digital GA-110 watch gets remixed in a colorful mix, with the base color on these new releases being red and blue.

Batman - Arkham City

Assassins Creed Revelations GameStop, Inc.

$10 off in-stock purchases of $69.99 or more. Excludes consoles and Gift Cards. Expires 11/15/11. Use Code KANG
NBX Running Collection - 728x90