Stay Laced Up with Lacer Headwear

Whether art, music, fashion, or culture; originality means many things to many different people. But it is unarguably about a commitment to where things began and a passion for where things are going.

Lacer Headwear is a patented design that combines the baseball cap and sneaker perfectly to produce a supreme companion accessory for any pair of kicks.

Lacer Headwear embodies a maxim of “evolved originality,” by providing fashion accessories worn by those drawn to cultural evolution and the pursuit of individuality, while purposely avoiding conventional concepts. Inspired by sneaker culture, the Lacer allows the evolution of sports footwear to be relived within a baseball cap.

NBA licensed Lacer Emblems are available for matching “Hoops Series” Lacer colorways. They have partnered with a third party sports licensee that enables our brand to market these NBA licensed accessories. The NBA Lacer Emblem enables the wearer to represent their favorite NBA teams.

Darrelle Revis Breaks Down the Zoom Revis 1

Darrelle Revis sits down with his Jets-inspired pair of the Nike Zoom Revis 1 to detail the inspiration behind the design and explain its sentimental significance.

Puma's Anime-Inspired Kicks

PUMA has decided to team up with their inner Anime comic fan for their newest line of running shoes, the Toori Run Collection. Influenced by "famed anime’ comic strips and the bright lights of Tokyo".

Taking the classic PUMA style and mixing it with thick lining, exaggerated details, and pop art coloring, the shoe is intended to give wearers the feeling that they’ve peeled themselves right off the page of a comic strip. Available in two styles (Toori Run C and Toori Run Y). Some of the features of the shoe includes a cushioned heel for shock absorption and a construction that is made for optimum speed.

For those looking to get their hands on the Toori Run Collection, it’ll be available in Finish Line stores and at Finishline.com

The Golden Moment - Reaching for the Gold

The "Golden Moment" Pack is a celebration of the original Dream Team and Michael Jordan's Gold Medal in the '92 Games, the pack consists of a white-based Retro 6 and black Retro 7, each blasted with metallic gold accents throughout.

NBA & adidas Unveil Big Color Christmas Uniforms

It will be a colorful Christmas this year with the unveiling of "BIG COLOR". The NBA and its official oncourt apparel partner adidas will celebrate 65 years of Christmas Day games in a BIG way with the unveiling of special “BIG Color” uniforms that all 10 teams will wear on Dec. 25. The uniforms feature a monochromatic color scheme with solid color team logos, names, and numbers framed with minimal accent color and a shimmer finish for a bold statement.

BIG Color jerseys are part of the adidas Winter Court Collection, which also includes new warm-up jackets and shooting shirts. The jackets feature a tricot liner for comfort and team accent colors around the team logo and name while the shooting shirt features the team practice logo on the front in accent colors. Fans can purchase the Winter Court Collection for all NBA teams at NBAStore.com, the NBA Store on Fifth Avenue in New York City, Champs Sports, and team retailers on Nov. 15. 

See more images after the jump.

Nike ACG Woodside II Taking Charge

Walking there uphill both ways through blizzards and floods everyday isn't a problem for the Nike ACG Woodside II.

Featuring a heavy duty gum rubber outsole, the kicks see a waterproof duck boot-inspired toe box and mudguard with a reworked texturized leather upper, smooth padded leather collar, metal eyelets and rope lacing.

Color Your Own Nike Air Yeezy 2

 You want to be a sneaker designer and have some great ideas for colors and patterns. Now is your opportunity to customize your own Nike Air Yeezy 2 the color way you envision. Copy the blank template above to get started on your own design.

Submit your cool custom designs to theathleticgenius@gmail.com for a chance to win an Addicted 2 Sneakers wristband!!!

Q&A: With Kyle the Creator of The K-Pack

The Athletic Genius interviewed Kyle of K-Pack a neoprene backpack that would hold all of those important items while exercising. 

Q: Why did you call your pouches K-Pack and when did you launch it?

A: The first K-Pack was made for me as a Christmas gift when I was a Junior in high school.  I’d previously described the idea to my family, so when my aunt drew my name in the family gift raffle, she decided to bring the idea to life for me.  Had she not done that, it’s hard to say if I would have ever gotten it off the ground.  I tend to be a doer so I’d like to think so, but there’s no way to know for sure.  In terms of the name, when she made me the first sample, she wrote K-Vest on the outside pocket.  The K was simply for Kyle.  People seemed to like the name, so it stuck.  Although I originally pursued the K-Vest and had some initial success, I eventually had to abandon the project.  Between that time and now, another company started selling a golf harness called a K-Vest, so I decided to change the name to K-Pack.  I’m aware that it makes me look like something of an egomaniac selling a product that is named after me, but it’s no biggie, I dig the new name.

Nike Zoom Kaiju "Black/Cement" Snowboard Boot

Inspired by the “Black/Cement” Air Jordan III – Nike has introduced the beloved motif to its Zoom Kaiju snowboarding boot. Featuring an upper of tumbled black leather with elephant print paneling at the heel and toe, the boot comes lined in red mesh with a grey tongue and utilizes a combination of Zoom Air and Phylon in the midsole for cushioning. Offering a contrasting black and white midsole with additional red accents throughout, the boots come complete with translucent synthetic mesh inspired by that of the Air Jordan V for good measure. The “Black/Cement” edition of the Nike Zoom Kaiju is now available from Nike’s own web store for $350 USD.

Dwyane Wade Signs Sneaker Deal with Li-Ning

Two years ago, Chinese sneaker brand Li-Ning went on a “contractual blitz”, signing lucrative endorsement deals with both NBA players Baron Davis, Evan Turner, along with organizations like the Argentina National Basketball Team. Confirmed by Chinese blogs and leaks, Dwyane Wade officially joined Li-Ning’s roster of players today. Currently in China for the announcement, Wade stated “In the end, the pros outweighed the cons.” The Miami Heat guard continued, “Jordan might have that cool factor, but I’m at a different point in my career. I want to be involved in building something.” But Wade knows the challenge ahead for Li-Ning, especially when it comes to the US market, since “people don’t like to change the brands they know.”
 

Air Jordan Cleats Collection

Nike has some new options for gridiron athletes the retro-inspired Air Jordan IX NFL Cleats. Team Jordan players, including Michael Crabtree, Josh Freeman, Dwight Freeney, Andre Johnson, LaMarr Woodley, Hakeem Nicks and Charles Woodson are all expected to be wearing these cleats on the field this weekend, which infuse Japanese style influences into the original IX design that MJ wore when he played minor league baseball.

 

The Athletic Genius Kicks off the Fall Season with Under Armour!

The fall/winter sports season has arrived, and everyone’s gearing up for competition, including The Athletic Genius.

That’s why we teamed up with Under Armour, the innovative leader in athletic gear that works with your body to regulate temperature and enhance performance. Under Armour's mission is to make all athletes better through passion, design and the relentless pursuit of innovation. We couldn’t ask for a better partner and we know you’ll love their new line of performance gear.

adidas Original | all Originals Represent | 2NE1

Back in July, adidas launched a new adidas Originals campaign with a new CF featuring their ambassadors Nicki Minaj, Jeremy Scott, Big Sean, 2NE1, Kids These Days, Derrick Rose, and more.

Many people in America and other parts of the world were able to briefly see 2NE1 on their TV screens as they were featured in the 30 second commercial that aired on channels such as ESPN. Now, adidas has released a special 2NE1 edit of the commercial.

Watch below as the girls dance on the streets in Tokyo, Japan rockin' the hottest adidas gear.

adidas My Formula | this is Yohan Blake's formula

Everyone has a secret place where they go. Where they push themselves, harder than before. It's where the brave find their strength, and the quick discover their wings. "Mine is a steep climb in Jamaica where I eat hills for breakfast. When I ascend through the clouds, the rewards are high. Where is it, no one knows, and they never will."

This is Yohan Blake's formula. What's yours?

Bikini Basketball League On Its Way

Since 2011, the idea of the Bikini Basketball League has been in the works. But after the success of the Lingerie Football League, the concept is now going to see the light of day. With teams like the Chicago Desire, Orlando LadyCats, Miami Spice, Los Angeles Ice, New York Knockouts, Hollywood Hotties and Atlanta Fleet Angels already committed to the league, things are moving nicely towards their launch in only 36 days. Each player is chosen based on skills, personality, athleticism, drive, competitiveness and of course looks.

The Bikini Basketball League will follow in the infamous footsteps of the Lingerie Football League that gained national prominence with it's Lingerie Bowl at half-time of the Super Bowl. Only time will tell if women in skimpy bikinis is just as entertaining as women in football pads.

What are your thoughts on this? Would you join a bikini sports league? Let us know your thoughts in the comments below!

Porter Maberry The Shortest Dunk Master

Standing at just 5’5″ tall, 22 year-old Porter Maberry from Grand Rapids,Michigan might be the best dunker shorter than Nate Robinson I have ever seen. What do you guys think?

Barclays Center the Home of the Brooklyn Nets

Scheduled to open on September 28, 2012, Barclays Center will be a major sports and entertainment venue in the heart of Brooklyn, New York. Barclays Center will be the first new major sports and entertainment indoor arena in New York City since 1968 and the Brooklyn Nets will be the first major sports team in the borough since the Dodgers left for Los Angeles in 1957. Barclays Center is a 675,000-square-foot venue located at Atlantic and Flatbush Avenues, the crossroads of Brooklyn.

Otterbox Rugged iPhone 5 Case

The Otterbox Defender case for the iPhone 5 is a thing of beauty. Easily one of the best iPhone 5 rugged cases thanks to it’s military grade protection. The Otterbox has protected 10′s of thousands of smart phones ever since the iPhone first came out. Now it’s back and better than ever.

Derrick Rose Launches 'D Rose 3' with adidas

adidas announced the launch of the D Rose 3 signature basketball shoe, new logo and apparel collection. The D Rose 3 is the most premium and personal Derrick Rose signature shoe to date and will launch worldwide on October 4, 2012.

Rose's new signature shoes feature adidas' most innovative performance features, premium and rich style elements and the D Rose logo which was developed in close partnership with the Chicago Bulls point guard and 2011 NBA Most Valuable Player. The D Rose signature apparel collection features premium materials, textures and colors chosen by Rose. They represent his unique and understated style while paying homage to his hometown of Chicago. The collection includes jackets, hoodies, tees, shorts, pants, hats and socks to hook up with each colorway of the shoe.

adidas designers worked closely with Rose to develop a shoe molded specifically for his foot and style of play, which involves extreme changes in direction, acceleration and explosiveness. This personal fit ensures minimal foot movement and maximum efficiency, comfort and control to make one of the most agile and quick players in the league even faster and more elusive.

Under Armour + The Wounded Warrior Project

Believe in Heroes®
DO YOU BELIEVE IN HEROES®? WE DO. THAT’S WHY UNDER ARMOUR® IS TEAMING UP WITH THE WOUNDED WARRIOR PROJECT™ TO RAISE AWARENESS OF OUR NATION’S MANY HEROES, SUCH AS OUR MILITARY PERSONNEL AND PUBLIC SAFETY OFFICIALS – MEN AND WOMEN WHO RISK THEIR LIVES EVERY DAY TO ENSURE OUR SAFETY.

Nike Shield Collection Holiday 2012

The new Nike Shield Collection / Holiday 2012 was developed to protect you from any bad weather and to give the maximum runners comfort. All models adopt the unique DWR  (Durable Water Repellent) material to keep the foot dry even when it rains. The DWR high tech fabrik is combined with additional reflector materials to grant visibility in a dark environment. The Shield Collection /Holiday 2012 features the Nike Lunarglide + 4 Shield , Nike Free Run + 3 Shield, Nike Air Pegasus + 29 Shield and the Nike Lunarspeed Lite + Shield.  The release will is set to October 2012.

Jimmy Jazz + ManAlive.com = Largest Urban Clothing and Sneaker Retailer

Addicted 2 Sneakers: Sneaker Expo June 2012 Recap

The first sneaker expo to come to Rockland County took place in June presented by Addicted 2 Sneakers. The event had several sneaker heads trading and selling the hottest sneakers out. Even some celebrities came through to check it out like Ed Lover, Jason and Devin McCourty. Check out the photos of this hot event and look out for the next one coming at you this December 2012.

 

adidas | Served by the Best: Ana Ivanovic, Fernando Verdasco & Gilles Simon

Ahead of the 2012 US Open in New York, adidas brought together a group of tennis fans to experience a day they will never forget. With the help of top tennis coach Mats Merkel and some of the worlds best players; Ana Ivanovic, Fernando Verdasco, Gilles Simon and rising star Jack Sock the kids were 'Served by the Best'.

Patrick Ewing - Unstoppable Poster

BodyArmor SuperDrink Adds Pro Football Players to Roster

BodyArmor SuperDrink, a brand of Los Angeles-based BodyArmor Nutrition LLC, announced that professional football players Jason Pierre-Paul of the New York Giants and LeSean McCoy of the Philadelphia Eagles have joined the company as partners and investors. The announcement comes a week after New England Patriots tight-end Rob Gronkowski joined as a partner of the SuperDrink brand. 

BODYARMOR SuperDrink™, creator of the SuperDrink™ beverage category, is packed with a proprietary blend of nutrients that provides consumers an unparalleled combination of Superior Nutrition, Superior Hydration, and Superior Taste. BODYARMOR SuperDrink™ is leading the next generation of active lifestyle functional beverages.

BodyArmor SuperDrink is available in six flavors: Acai Blueberry Pomegranate, Raspberry Blueberry Goji, Strawberry Banana Guava, Cherry Citrus, Orange Mango and Tropical Citrus.

adidas and D Rose Present #thereturn

D Rose has redefined the game since entering the league. What's inside him, can't be stopped. From his Belief, Hope, Focus, Push and Drive, he is all in for #TheReturn. Join this episodic journey documenting his inevitable return to the game.

Get inside access and join #TheReturn at:
D Rose Twitter: www.twitter.com/drose
adidas Basketball Twitter: www.twitter.com/adidashoops

Puma 100 Metre Shop

 

PUMA has recently launched The 100 Metre Pop-Up Shop…a blog hosted on Tumblr that shows Jamaican culture and all the Jamaican-infused events taking place in London. It contains portraits, stories, and event updates as well as hand-picked clothing items.

Product Spotlight - SOL REPUBLIC HEADPHONE

SOL REPUBLIC's New Customizable System Redefines Headphone

Choose your color, style and sound performance with the Tracks Remix(TM)

SOL REPUBLIC is changing how music lovers buy headphones. Delivering on its promise to provide the world's first completely customizable headphones, the Tracks Remix system allows music fans to choose their style, color and level of sound performance. To support this innovative concept, SOL REPUBLIC has developed groundbreaking packaging, which showcases the interchangeable components and colors and invites the consumer to assemble their headphones right out of the box. Combining fashion-forward design, virtually indestructible construction and advanced sound technology, SOL REPUBLIC's Tracks Remix system enables every music lover to create headphones to match their style.
(The Sol is one of our Product Spotlights)

 Amps In-Ear

The Tracks Headphones

Phelps rockin sol tracks hd

Sports Authority The Fit That's In

Soletron Discount Offer

Soletron the best Independent Streetwear Designers on the Web. 

Click here to receive 10% your next purchase of $100 or more.

Michael Vick, Eagles QB, launches clothing line 'V7'

 Philadelphia Eagles quarterback Michael Vick launched a sports clothing line called V7.

The line -- which will be sold exclusively at Modell's sporting goods stores on the East Coast includes T-shirts and other technical athletic clothing.

Part of the line's proceeds will go to the Boys and Girls Club of Philadelphia.

Vick has become one of the game's most polarizing figures in terms of fan support since he signed with the Philadelphia Eagles in 2009. In addition to V7, Vick has re-signed with Nike and adding other endorsements such as MusclePharm Corp.

Adidas Adipure - Natural Running Shoe Collection

adidas is unveiling its first natural running shoe collection with the adipure Motion (for beginners), adipure Gazelle (for intermediate level runners) and the adipure Adapt (for the advance natural runner).
 
The adipure running range is engineered to promote pure and natural movement to help athletes safely and gradually improve their speed, strength and performance through minimalist running. 

Maintaining each model’s familiar silhouette, each piece of the collection utilizes a flexible textile upper on the forefoot (what designers are calling a second-skin) with an adidas adipure tooled midsole-outsole construction in place to liberate you to move your feet as freely as if you were barefoot. The sleeve-like Adapt is built to match the shape of your foot with a full-length ADIPRENE+ cushion installed for a smooth ride, while the Gazelle and Motion wear PUREMOTION midsoles that mimic natural stability paired with the durability of the ADIWEAR outsole. All three members of the trio are already available on adidas online store with models also hitting to your favorite local adidas retailer.

Devin and Jason McCourty Off-Season Speed and Agility Training

Twin brothers Devin and Jason McCourty provide an exclusive look into their off-season speed and agility football training at their alma mater, Rutgers University. The brothers constantly motivate and learn from each other. Their careers diverged after college, allowing each brother to bring new techniques from their respective NFL teams back to their off-season training sessions at Rutgers.

WATA - Hydrate Like A Champion - Yohan Blake

Commercial for Wisynco's WATA bottled water. Featuring Jamaican 100 meter World Champion, Yohan Blake. Produced by Liquid Light Digital and directed by Adrian and Amanda Lopez for Whistling Frog Advertising

A Closer Look at the London 2012 Olympic Medals

This is what I call hardware check out the London 2012 Olympic medals designed by British artist David Watkins. The Olympic medals disk circular form is a metaphor for the world. The front of the medal always depicts the same imagery at the summer Games - the Greek Goddess of Sport - 'Nike' - stepping out of the depiction of the Parthenon and arriving in London.

Go for the Gold!!!!

DC Shoes Special Edition Collection "LONDON PACK"

DC Shoe introduces a limited edition collection to celebrate London this summer! The "London Pack" which features the Tonik shoe in 5 bright primary color ways as well as special collection apparel featuring DC gold bling foil.

This hot pack will be available in limited numbers at Boxpark and DC Stores.

Nike Sportswear Destroyer Jacket "Dream Team" Edition

The U.S.A Basketball team which competed in the 1992 Barcelona Olympics remains one of the strongest teams ever assembled in any sport. Known as the Dream Team, its roster featured the likes of Scottie Pippen, Magic Johnson and the legendary Michael Jordan. The team became a worldwide sensation, winning every game they played and dominating the competition. Created to commemorate the 20th anniversary of the Dream Team's gold medal win, this limited edition NSW Destroyer jacket boasts an incredible level of custom detailing. The jacket features a range of patches and embroidery, referencing player numbers, winning scores and more, and comes with a separate set of Dream Team pin badges.