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PUMA Launches IGNITE Your City Series


IGNITE Film Series Features Epic Runs in Ten Cities Globally


PUMA launched the Ignite Your City film series after unveiling the new-to-market PUMA IGNITE running shoe a week prior.  Ignite Your City features ten global running crews as they ignite their respective cities by pushing the bounds of their run while wearing the new PUMA IGNITE.  They do it for the bragging rights, to accomplish their dream run, to inspire their city’s greater running community and for the joy of pushing their runs to new heights.


As part of this epic running series featuring the all-new PUMA IGNITE, Japanese runners marked the first stop with Tokyo.  Five runners ran five, 5-kilometer races in five cities.  To demonstrate the maximum energy return and durability of PUMA IGNITE, they did it all in 24 hours.

Starting in Tokyo, the runners took off to Kyoto, the first stop of their run.  After a quick warm-up at the Fushimi Inari Taisha shrine in Kyoto, they raced through the city, logging their first 5K before hopping back on the high-speed train.

Next up was the fea fields of Shizouka with Mount Fuji looming in the distance.  A race through the cityscapes of Nagoya followed, and their final stop before heading back to Tokyo was the uphill park trails to the castle in Hamamatsu.  One last high-speed train ride dropped them back off where they began in Tokyo.  Winding through tight streets and trafficked intersections, they made their way to a celebratory finish in Shibuya Crossing.

adidas NBA All-Star 2015 Recap

Day 1 (Friday)
adidas tipped off NBA All-Star 2015 on Friday with the on-court debut of its latest basketball innovation, the Crazylight Boost 2015, and a fan event with NBA legend Kareem Abdul-Jabbar. Andrew Wiggins debuted the Crazylight Boost 2015, which features industry leading Boost cushioning and a Primeknit upper, during the BBVA Compass Rising Stars Challenge at Barclays Center in Brooklyn while Minnesota Timberwolves teammate Shabazz Muhammad laced up the new Futurestar Boost.

Andrew Wiggins of the Minnesota Timberwolves hoists the MVP trophy after leading the World team to victory at the BBVA Compass Rising Stars challenge at Barclays Center in Brooklyn during NBA All-Star 2015.
 
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