MLB Authentic Collection 59Fifty Cap

The Unveiling of the Brooklyn Nets

The new Brooklyn Nets Logo was finally unveiled. Created by Jay-Z, the Brooklyn Nets’ brand identity celebrates the history and heritage of the city. The Brooklyn Nets will prepare for its exciting relocation to Barclays Center for the 2012-13 NBA season. Check out the  'Hello Brooklyn' inaugural commercial.

Doin' It In The Park: Pick-Up Basketball NYC Trailer

DOIN' IT IN THE PARK: PICK-UP BASKETBALL, NYC is an independent documentary directed by Bobbito Garcia and Kevin Couliau. The film explores the definition, history, culture, and social impact of New York’s outdoor summer b-ball scene, the worldwide “Mecca” of the sport.

In New York City, pick-up basketball is not just a sport. It is a way of life. There are 700+ outdoor courts, and an estimated 500,000 players, the most loyal of which approach the game as a religion, and the playground as their church.

"You can play high school or college for four years. You can play Pro for a decade. You can play pick-up ... for life."

DOIN' IT IN THE PARK: PICK-UP BASKETBALL, NYC lovingly uncovers this movement through the voices of playground legends, NBA athletes, and most importantly the common ballplayer who all day looks forward to calling "next" game at their local schoolyard.

Casio G-Shock - Rastafarian Pack

In the spirit of 4/20, Casio introduced a special G-Shock collection with design references to the Rastafarian movement and the nation of Jamaica. Known as the the Rastafarian Pack, the line includes 4 different timepieces – G-001RF-9JF, G-7900RF-1JF, GD-100RF-4JF, and GA-110RF-9AJF, each adorned with Rastafarian colors of green, gold (yellow), red, and black. Additionally, the watches are all water-proof and virtually impervious to dust, sand, vibration, or whatever Mother Nature has to throw them. All 4 are now available at select Casio G-Shock retail locations near you and authorized online store.

Addicted 2 Sneakers = Trade/Sell/Buy Sneaker Expo

Addicted 2 Sneakers “A2S” which will be Rockland County's first ever buy/sell/trade Sneaker Expo of its kind. This event will feature several vendors selling some of the most rare and exclusive sneakers and/or merchandise on the market.

Although sneakers are what this culture is passionate about, other things that will be highlighted will include: live music, independent clothing lines which are some of the different avenues that the urban and sneaker culture draw into.

If you live in or near Rockland County and you love kicks, you do not want to miss out on this.  Email: for info and table bookings.  For up-to-date info, be sure to check out the official website and Twitter Page

Adidas and Dick's Sporting Goods Unveils Commercial with Robert Griffin III

adidas debuts the new adizero Sonic 3 TV commercial featuring top NFL draft prospect and Heisman Trophy winner Robert Griffin III training in the versatile and lightweight running shoe available exclusively at Dick’s Sporting Goods.

The commercial, which was partially shot at Baylor’s Floyd Casey Stadium where Griffin III set or tied more than 50 school records, looks at how the heavy weight of pressure and heat of the spotlight are shattered by what lightweight adizero shoes deliver.

Designed to be lightweight with enough support and traction for speed drills and weight training, the adizero Sonic 3 is the athlete’s ultimate running shoe for year-round workouts.

They say expectations are heavy.
The spotlight - they say it weighs a ton.
And that pressure weighs even more.
They say the weight of it all can break you.
It's heavy.
Crazy heavy.
They say I have no idea what something that heavy can do.

I say they have no idea what light can do.

The adidas adizero sonic - Only at Dick's Sporting Goods
Get yours now: Dick's Sporting Goods

Jay-Z Announces New Partnership with NY Yankees

Rocawear announced a partnership with 27 time World Series Champions, the New York Yankees. For the 2012 season, Rocawear will have branded signage in Yankee stadium and integrated promotions throughout the season.

Via a press release, Jameel Spencer, executive vice president of marketing for Rocawear shared in the excitement saying that the rapper/entrepreneur’s winning spirit fits right in.

“Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership. Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in ’12!”

And it looks like Rocawear is in an all-out marketing haul since the deal was announced just days after the company ran its first-ever commercial.

adidas Celebrates 23 Years of Boston Marathon

adidas celebrates its 23rd year as the official footwear and apparel supplier of the Boston Marathon with the launch of Boston365, a new training program designed to help runners achieve the ultimate goal of running the world's most coveted marathon.


Music: Chris Rel New Single She Gotta Leave

Add Chris Rel's new single to your playlist!

UNDFTD X Rep1 Sport - 2012 NFL Draft

Southern California’s UNDFTD has always positioned itself as a sports-obsessed brand, and a new venture with football agency Rep1 Sports cements that self-styled reputation. The two names have come together on a preview video to give us what it takes to prepare for the 2012 NFL draft, set in the Juggernaut Training Systems of Laguna Hills, CA, and featuring a quintet of high-profile prospects such as Sean Richardson (Vanderbilt), Mile Burris (San Diego State), Trenton Robinson (Michigan St.), Keshawn Martin (Michigan St.), and Shea McClellin (Boise St.). The NFL Draft is set to take place on April 26-28 2012 in New York, televised live on ESPN and The NFL Network. In anticipation of draft day, we invite you to watch some of the best prospects in the draft prepare for their moment.

The Next Big Thing in Skateboarding: Mike Schneider

Red Bull has announced 19-year old Mike Schneider as the newest member of its world class team roster. Skating for over 9 years now, Schneider has certainly paid his dues. Residing in Andover, Massachusetts, Schneider is known for his casper flips, 360 shove-its, and front flip impossibles, making even the hardest of tricks looks easy with his fluid style.

 Will this be an Olympic Sport one day whats your thoughts?


NBX Running Collection - 728x90