Derrick Rose Launches 'D Rose 3' with adidas

adidas announced the launch of the D Rose 3 signature basketball shoe, new logo and apparel collection. The D Rose 3 is the most premium and personal Derrick Rose signature shoe to date and will launch worldwide on October 4, 2012.

Rose's new signature shoes feature adidas' most innovative performance features, premium and rich style elements and the D Rose logo which was developed in close partnership with the Chicago Bulls point guard and 2011 NBA Most Valuable Player. The D Rose signature apparel collection features premium materials, textures and colors chosen by Rose. They represent his unique and understated style while paying homage to his hometown of Chicago. The collection includes jackets, hoodies, tees, shorts, pants, hats and socks to hook up with each colorway of the shoe.

adidas designers worked closely with Rose to develop a shoe molded specifically for his foot and style of play, which involves extreme changes in direction, acceleration and explosiveness. This personal fit ensures minimal foot movement and maximum efficiency, comfort and control to make one of the most agile and quick players in the league even faster and more elusive.

adidas and D Rose Present #thereturn

D Rose has redefined the game since entering the league. What's inside him, can't be stopped. From his Belief, Hope, Focus, Push and Drive, he is all in for #TheReturn. Join this episodic journey documenting his inevitable return to the game.

Get inside access and join #TheReturn at:
D Rose Twitter: www.twitter.com/drose
adidas Basketball Twitter: www.twitter.com/adidashoops