adidas Revolutionizes the Running Watch

Make Every Step and Every Drop of Sweat Count. Train Smart.

adidas introduces the miCoach SMART RUN, the most advanced and intuitive wrist based running device on the market, available November 1. For the first time, runners of all abilities will be able to track their runs using GPS mapping, monitor their heart rate off their wrist, listen to their favorite music and get real-time coaching in a single, simple, color touch screen running watch.

There are no cables, straps or additional sensors with this unique all-in-one device. SMART RUN uses optical technology to track your heart rate from your wrist. A built-in accelerometer counts every step so you can monitor your stride rate. GPS tracks your speed, distance and logs your route and an MP3 player with Bluetooth® wireless audio delivers music and audible coaching guidance, eliminating headphone cables and music players.

PUMA Launches Innovative New Running App

PUMA has launched PUMATRAC, a unique running application for the iPhone. Incorporating a user-friendly design with pre-loaded Tictrac technology, PUMATRAC analyses how external conditions affect your running performance. By providing these unique insights into running behaviour, the app is designed to motivate athletes to get out the door and discover ways to get the most out of a workout while having fun along the way.

#A2S Nation - The Movement Tee

The Addicted 2 Sneakers Expo Team will be dropping this cool tee this fall so look out for it. So make sure to follow and LIKE the A2S facebook page to get the latest news and updates: www.facebook.com/Addicted2Sneakers

Twitter & Instagram: @A2S_us

ADIDAS Springblade with Explosive Energy

Built for higher energy return, the adidas Springblade features individually tuned blades designed to propel runners. 16 blades are composed of a highly elastic, high tech polymer that is angled forward for high energy return in any environment. In addition, each blade is tuned to provide support in each phase of a runner’s stride. The technology was tested by the adidas Innovation Team and is said to be seven times more temperature resistant than adidas models with a standard EVA midsole. Check out mens and womens colorways of the adidas Spring Blade below and look for the model to launch on August 1st for $180.

SneakerFairy FETTi x A2S Subway Series PUMA Raffle

Sneakerfairy has teamed up with Addicted 2 Sneakers Expo (A2S) to create this custom pair of Puma Clyde in homage to NYC and they will be raffled off with proceeds going to the Bronx Museum of the Arts.

Get your $3 raffle tickets at: http://addicted2sneakersraffle.eventbrite.com/

For more info contact: addicted2sneakers.us@gmail.com

Twitter / Instagram: @A2S_us
Instagram: @sneakerfairy
Twitter: @fettidbiasi

Never Stop Moving with PUMA BioWeb Elite LTD

This trainer eats itsy bitsy for breakfast. The BioWeb Elite is engineered to deliver maximum cushioning and stability by wrapping the foot with an innovative cage design. This evolution further explores the concept of a "spider web" with its fresh, translucent WebCage execution which offers lightweight and flexible support that doesn't compromise durability. WebTech, a flexible TPU heel wrap, provides impact protection and cushioning. The overall design plays with negative space, carving into the outsole tread and minimizing materials to reduce the overall weight. It's a shoe with functionality from top to bottom so you can catch your stride – and hold on tight.

The Complete Air Jordan Commercials

PUMA Adds Football Newcomer Cordarrelle Patterson to Men’s Training Roster

PUMA welcomes football newcomer Cordarrelle Patterson to the family - becoming a face of the men's training category! As the NFL draft commences tonight, it is with excitement that PUMA introduces Patterson, who has already made a name for himself in college football playing for University of Tennessee. Patterson was an obvious pick to accompany New England Patriot Aaron Hernandez in the men's training category not only for his speed and strength on the field, but also for his dynamic charm and style in his personal life.

Cordarrelle Patterson or CP as he likes to be called will be featured in upcoming PUMA Nature of Performance campaigns, and activities as well as train in our BioWeb Elite and ACTV compression bodywear. Check out the formal press release below, along with a video of CP in NYC this past week and images. Also stay tuned to see where CP ends up tonight in the draft, we couldn't be more excited to join him on this exciting journey!

Lenny Cooke the Rise and Fall of a High School Basketball Phenom

In 2001, Lenny Cooke was the most hyped high school basketball player in the country, ranked above future greats LeBron James, Amar’e Stoudemire and Carmelo Anthony. A decade later, Lenny has never played a minute in the NBA. In this quintessentially American documentary, filmmaking brothers Joshua and Benny Safdie track the unfulfilled destiny of a man for whom superstardom was only just out of reach.

Jay-Z Launches Roc Nation Sports Teams with CAA & Signs Robinson Cano

Roc Nation, a full-service entertainment company founded by Shawn “JAY Z” Carter, announced today the launch of Roc Nation Sports, a full-service sports management company, and has signed MLB All-Star Robinson Cano of the New York Yankees.  Roc Nation Sports, led by Carter and Juan Perez, who serves as President, has partnered with CAA Sports, a division of Creative Artists Agency (CAA), a leading entertainment and sports agency, to co-represent Cano.