MISSION Athletecare(R), the first and only line of Athlete-Engineered(R) products, today announced its new partnership with All-Star Carmelo Anthony, and unveiled the launch of Power Grip(TM) - his signature product that will give athletes a competitive edge.
Sweaty hands pose serious problems for athletes -- not just in basketball, but in all sports that depend on an athlete's ability to maintain a strong grip on a ball, stick or racket. With the launch of Power Grip, athletes will finally have the solution they need: applying only a few drops of Power Grip to their hands delivers instant and sustained dry grip. MISSION's proprietary "liquid chalk technology" is designed to work immediately to give athletes a better grip and the confidence that comes with it -- exactly what athletes need when playing to win.
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