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Jay-Z Announces New Partnership with NY Yankees

Rocawear announced a partnership with 27 time World Series Champions, the New York Yankees. For the 2012 season, Rocawear will have branded signage in Yankee stadium and integrated promotions throughout the season.

Via a press release, Jameel Spencer, executive vice president of marketing for Rocawear shared in the excitement saying that the rapper/entrepreneur’s winning spirit fits right in.

“Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership. Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in ’12!”

And it looks like Rocawear is in an all-out marketing haul since the deal was announced just days after the company ran its first-ever commercial.


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