Take on the City with adidas PureBOOST DPR

 adidas’ latest PureBOOST innovation delivers an immersive urban running experience

adidas today revealed its latest addition to the PureBOOST franchise that launched earlier this year, the new PureBOOST DPR – an  innovation engineered to take runners closer to the city streets. Made for runners whose fearless attitude makes no urban environment unconquerable, the new agile and adaptive design features the latest application of adidas’ industry leading BOOST technology, with a new 8mm heel-to-toe offset. Creating a natural BOOST platform that stores and unleashes energy more effectively every time it hits the ground, the shoe enables runners to truly feel the streets.

adidas debuts D Rose 5 Boost video

adidas today debuts an all-new video featuring Derrick Rose and his latest signature shoe, the D Rose 5 Boost.

The D Rose 5 Boost is the ultimate signature shoe to outfit Derrick Rose on and off the court. It features adidas’ most innovative technology and the most personal details ever included on a shoe in the D Rose signature collection. The D Rose 5 Boost offers full shoe length Boost cushioning technology designed for heightened energy return and step-in comfort to ensure maximum performance.

adidas Brings Energy to the Court with Boost Basketball Sneaker

adidas today introduced its game-changing Boost cushioning technology to basketball with the all-new Crazylight Boost and D Rose 5 Boost performance basketball shoes. Boost is an industry-first cushioning technology designed to deliver maximum energy return, responsiveness and comfort to players.

Players who will debut the Crazylight Boost this season include Joakim Noah of the Chicago Bulls, Mike Conley of the Memphis Grizzlies, Jrue Holiday of the New Orleans Pelicans and Jeff Teague of the Atlanta Hawks.

Here is a look at the Crazylight Boost and a sketch from the archives:

RG3 Launches First Signature adidas Trainer

adidas and Robert Griffin III today officially launch the quarterback's first signature training shoe.

RG3's signature trainer features full length Boost, adidas' revolutionary energy-returning cushioning technology, along with a SPRINTWEB upper for maximum comfort, support and breathability. The TORSION SYSTEM, which allows independent movement of fore and rear foot, is fully integrated into the SPRINTFRAME platform. The dynamic fit panels for lockdown work with the seamless strap and the full-length booties offer the ultimate in comfort.

adidas Football's Carmoflauge colorway is inspired by the automotive industry's prototype testing process, meant to test future product without revealing design lines. The diamond tread design reflects RG3's movements on the field and in the gym.

adidas Brings Boost to Baseball

adidas officially brings its groundbreaking Boost technology to the baseball diamond with the game-changing Energy Boost Icon cleat.

The first adidas non-running shoe to feature boost, this new cleat brings endless energy and acceleration to the field when it matters most.

Designed for the best athlete on the diamond – the five tool player – the adidas Energy Boost baseball cleat features shockvent windows for maximum ventilation, an external heel clip for peak stability, and a new print called Damascus.

University of Louisville and UC Irvine will debut the adidas Energy Boost baseball cleat at the College World Series. The cleat is available for $150.

adidas Unveils Energy Boost 2

Inspired by athlete insight and driven by demand, adidas launches Energy Boost 2 with a complete technical upgrade.

BOOST cushioning returns more energy than any other foam in the running industry. Energy Boost 2 features a one-piece translucent heel to mid-foot fit cage that locks you on top of the full-length BOOST midsole to create an enhanced, more stable fit. Visually, the new design allows for a more refined aesthetic.

Energy Boost 2 is available for $160 on February 26 on adidas.com and at running specialty retailers along with select locations of Dick's Sporting Goods, Foot Locker, Lady Foot Locker, Finish Line and Eastbay.