New D Lillard 2 Drops "Dame Time"

adidas unveils a new colorway of the D Lillard 2 signature shoe for NBA All-Star Damian Lillard to wear during the start of the 2016-2017 season. Damian has earned a reputation for taking over in the clutch and the Dame Time edition of the D Lillard 2 is an homage to those moments.

"I've always practiced game-winning shots since I was a kid. My brother and I used to count down the finals seconds, and we wouldn't leave the hoop until we made it," Dame explained. "It's a routine that's helped shape my mentality in those final moments of a game. I'll just point to the watch, and you know what time it is."

Dame Time displays a tonal shot clock mosaic on a sharp red upper and embraces design cues from disappearing minutes in crunch time to reveal the iconic .9 seconds. Matching the ice in his veins, the latest D Lillard 2 also features iced out accents along the outsole and heel branding while gold hits on the lace tips and eyelets cap off the buzzer beating tribute.

adidas & Kareem Abdul-Jabbar Unveil Black History Month Collection

adidas and Kareem Abdul-Jabbar today unveiled a limited edition Black History Month Collection inspired by the NBA’s all-time leading scorer and one of the game’s most prominent philanthropists and ambassadors. Each basketball shoe model and specialty packaging features sepia tones, inspirational quotes and details that provide a vivid journey through the four most important eras of Kareem’s legendary and record-breaking career.

adidas athletes will debut the collection during the Martin Luther King Jr. Day games and wear them in select games throughout February to celebrate Black History Month and honor African-American role models like Kareem. A portion of the proceeds from the Black History Month Collection will be donated to Kareem’s Sky Hook Foundation, which improves the lives of underprivileged youth.

“Fundamentals are the Foundation for Excellence” is printed on the sockliner and upper to recognize Kareem’s mantra during his high school career.

Crazy 8 – “Fundamentals are the Foundation for Excellence – ‘61 –‘65”

J Wall 1 (signature shoe of Washington Wizards guard John Wall) – “Rules are What Make the Game Challenging – ’65 – ‘69”

D Rose 5 Boost (signature shoe of Chicago Bulls guard Derrick Rose) – “The Hook Shot is Worth a Thousand Words – ’69 – ‘75”

D Lillard – (signature shoe of Portland Trail Blazers guard Damian Lillard) “When the Music Changes, so Does the Dance – ’75 – ‘89”