adidas NBA All-Star 2015 Recap

Day 1 (Friday)
adidas tipped off NBA All-Star 2015 on Friday with the on-court debut of its latest basketball innovation, the Crazylight Boost 2015, and a fan event with NBA legend Kareem Abdul-Jabbar. Andrew Wiggins debuted the Crazylight Boost 2015, which features industry leading Boost cushioning and a Primeknit upper, during the BBVA Compass Rising Stars Challenge at Barclays Center in Brooklyn while Minnesota Timberwolves teammate Shabazz Muhammad laced up the new Futurestar Boost.

Andrew Wiggins of the Minnesota Timberwolves hoists the MVP trophy after leading the World team to victory at the BBVA Compass Rising Stars challenge at Barclays Center in Brooklyn during NBA All-Star 2015.

adidas & Kareem Abdul-Jabbar Unveil Black History Month Collection

adidas and Kareem Abdul-Jabbar today unveiled a limited edition Black History Month Collection inspired by the NBA’s all-time leading scorer and one of the game’s most prominent philanthropists and ambassadors. Each basketball shoe model and specialty packaging features sepia tones, inspirational quotes and details that provide a vivid journey through the four most important eras of Kareem’s legendary and record-breaking career.

adidas athletes will debut the collection during the Martin Luther King Jr. Day games and wear them in select games throughout February to celebrate Black History Month and honor African-American role models like Kareem. A portion of the proceeds from the Black History Month Collection will be donated to Kareem’s Sky Hook Foundation, which improves the lives of underprivileged youth.

“Fundamentals are the Foundation for Excellence” is printed on the sockliner and upper to recognize Kareem’s mantra during his high school career.

Crazy 8 – “Fundamentals are the Foundation for Excellence – ‘61 –‘65”

J Wall 1 (signature shoe of Washington Wizards guard John Wall) – “Rules are What Make the Game Challenging – ’65 – ‘69”

D Rose 5 Boost (signature shoe of Chicago Bulls guard Derrick Rose) – “The Hook Shot is Worth a Thousand Words – ’69 – ‘75”

D Lillard – (signature shoe of Portland Trail Blazers guard Damian Lillard) “When the Music Changes, so Does the Dance – ’75 – ‘89”