A Closer Look at the London 2012 Olympic Medals

This is what I call hardware check out the London 2012 Olympic medals designed by British artist David Watkins. The Olympic medals disk circular form is a metaphor for the world. The front of the medal always depicts the same imagery at the summer Games - the Greek Goddess of Sport - 'Nike' - stepping out of the depiction of the Parthenon and arriving in London.

Go for the Gold!!!!

DC Shoes Special Edition Collection "LONDON PACK"

DC Shoe introduces a limited edition collection to celebrate London this summer! The "London Pack" which features the Tonik shoe in 5 bright primary color ways as well as special collection apparel featuring DC gold bling foil.

This hot pack will be available in limited numbers at Boxpark and DC Stores.

Nike Sportswear Destroyer Jacket "Dream Team" Edition

The U.S.A Basketball team which competed in the 1992 Barcelona Olympics remains one of the strongest teams ever assembled in any sport. Known as the Dream Team, its roster featured the likes of Scottie Pippen, Magic Johnson and the legendary Michael Jordan. The team became a worldwide sensation, winning every game they played and dominating the competition. Created to commemorate the 20th anniversary of the Dream Team's gold medal win, this limited edition NSW Destroyer jacket boasts an incredible level of custom detailing. The jacket features a range of patches and embroidery, referencing player numbers, winning scores and more, and comes with a separate set of Dream Team pin badges.

Eric LeGrand to Receive the Jimmy V Award at ESPYS

Paralyzed Rutgers football player Eric LeGrand has been selected to receive the Jimmy V Perseverance Award at ESPN's ESPYS July 11.

LeGrand suffered a spinal cord injury in a game against Army in 2010. Initially told he would be a quadriplegic and would remain on a ventilator, the defensive tackle is now breathing on his own and can stand upright with the aid of a metal frame.

The Jimmy V Award is given to someone in sports who has overcome great obstacles through perseverance and determination. It is named for Jim Valvano, the North Carolina State coach who gave an emotional acceptance speech at the 1993 ESPYS that included his famous words "Don't Give Up ... Don't Ever Give Up!" He died of cancer later that year.

adipure Lace Trainer by Adidas

adipure® Lace Trainer - Men’s Training

Strengthen your foot and lock yourself in with the lace-up version of the adipure® Trainer. More lateral stability and support will provide even more benefits in the gym than ever.

UPPER: The mesh material execution ensures comfortable breathability while the welded overlays provide foot support. Toggle lacing construction allows adjustment in tightness, which enables a snug fit.

INLAY: OrthoLite sockliner provides long-lasting cushion with antimicrobial protection and moisture management.

MIDSOLE: adipure® Tooling: the specially engineered midsole/outsole construction enables superb responsive feeling of ground contact. This natural way of training feels like working out barefoot, resulting in increased muscle activation and higher training efficiency.

 

Get Your NBA Game Gear Now!!!

 

Vs.

 

Pepsi Max & Kyrie Irving Present: Uncle Drew

NBA Rookie of the Year Kyrie Irving goes decidedly old school in this entertaining short film for Pepsi MAX. Under the guise of “Uncle Drew” — an old timer who grew up watching the Big O and Wilt, who has no time for flashy shoes and all that “rappity hippity hop” — enters a pickup game in Clark’s Pond courts in Bloomfield, New Jersey.

Video: Robbie Fuller Talks adidas Crazy Light 2

Gus Johnson sits down with adidas basketball designer Robbie Fuller at the global launch of the adizero Crazy Light 2 to talk about what went into the making of the lightest shoe in basketball.

This scarlet/black/white colorway will be available on the May 24 exclusively at Foot Locker for $140.

Please stay tuned to the adidas Basketball Facebook page for exclusive images and content.

Flight Club NYC

They've Got Game

Flight Club is regarded as a Mecca for sneaker collectors and urban fashionistas around the world.  Flight Club opened their largest location with an inventory of the hottest and rarest sneakers anywhere. You may even consider it a sneaker museum with over 1300 sneakers on one wall, making it one of the biggest sneakerwalls in the world. Opposite the sneakers are a selection of 645 hats, potentially one of the biggest hat walls in the world. See photos after jump.

The Byrdband Arm Trainer

What is Byrdband? 
Byrdband is an arm trainer that teaches athletes how to hold their arms at the proper position while running. It is made of poly-elastic webbing that attaches to the bicep crease and the wrist. Also, it is adjustable to fit all sizes.

How does it work? 
One of the most difficult challenges for advance runners and beginners is proper arm action. Byrdband creates the perfect arm action very simple and easy by preventing the arms from dropping, crossing, and being held too high.