Saucony "What is Strong?" Commercial

Saucony "What is Strong?" :60 from Shilo on Vimeo.

The Saucony concept of "Strong" is unique and somewhat intangible. It’s a sense of what the human soul is it’s the runner, but also the environments explored. It’s more who you are than what you do. In essence, the struggle is what reveals "Strong," and those human experiences are what Saucony set out to distill and showcase in its first-ever television spot. Enjoy!