adidas Unveils New Ultra BOOST Running Shoe

adidas unveils the Ultra Boost, the most technically-advanced running shoe with Boost technology.

This is the first time a Boost product features adidas patented Primeknit upper, which is carefully engineered to provide a precision fit that keeps your foot locked in place while Boost cushioning provides energy return mile after mile. 3,000 energy capsules (vs. 2,500 in adidas energy boosts) give you more energy than ever. The unique outsole design is engineered to adapt to all surfaces and provide an enhanced feel and running experience.

adidas officially unveiled Ultra BOOST at an event in New York with the help of athletes Sammy Watkins, David Villa, Yohan Blake, Wilson Kipsang, Jenn Suhr, Tori Bowie and Ajee Wilson.

A Stretch Web outsole with a perforated, elastic design puts runners closer to the BOOST cushioning, allowing them to maximize the energy-return benefits. A new heel construction comfortably cradles the foot and adjusts to the Achilles tendon’s natural movements. For a customized fit and feel, a new, featherweight sock liner adapts to runners’ individual foot forms. Ultra BOOST also boasts a new dual-density TORSION® SYSTEM, embedded into the shoe’s base. This allows for more independent movements between the heel and forefoot, giving runners superior stability and a smooth, controlled run.

adidas Launches New Energy Boost Running Shoe

Yohan Blake holding the new Energy Boost running sneaker.

BOOST™ Changes Running Forever

adidas introduced a new way to run by unveiling its latest running innovation Energy Boost. Part of a new adidas segment called Energy Running, the shoe features BOOST™, a revolutionary cushioning technology which provides the highest energy return in the running industry. BOOST™ combines performance benefits that have been contradictory in the past: soft cushioning and responsiveness work together at last to give runners a running experience unlike any other.

"Energy is one of the most important elements for any athlete. Often people only think about speed, but energy is the secret weapon that can set you apart from the competition. An added boost of energy is what allows you to push yourself ahead of everyone else to cross that finish line first, especially in a sprint when every millisecond counts," says Yohan Blake, the current 100m World Champion who joined adidas at the launch of Energy Boost. See more picts after jump.

adidas My Formula | this is Yohan Blake's formula

Everyone has a secret place where they go. Where they push themselves, harder than before. It's where the brave find their strength, and the quick discover their wings. "Mine is a steep climb in Jamaica where I eat hills for breakfast. When I ascend through the clouds, the rewards are high. Where is it, no one knows, and they never will."

This is Yohan Blake's formula. What's yours?

WATA - Hydrate Like A Champion - Yohan Blake

Commercial for Wisynco's WATA bottled water. Featuring Jamaican 100 meter World Champion, Yohan Blake. Produced by Liquid Light Digital and directed by Adrian and Amanda Lopez for Whistling Frog Advertising