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adidas Celebrates Jesse Owens with Black History Month Collection

Inspired by the triumph of an American sports and cultural hero, adidas celebrates Jesse Owens with its Black History Month footwear collection.

The facts are simple, Jesse Owens was the most famous track and field athlete of all time, and in 1950 when the Associated Press conducted a poll to determine the greatest track and field athlete of the first half of the 20th-century, the results didn’t even come close - Owens by a landslide.

“The Owens family is pleased to partner with adidas for Black History Month with a commemorative basketball shoe. On the feet of athletes who compete in the spirit of Jesse’s historic accomplishments, these shoes encompass the significance of one of the greatest athletes the world has ever seen.”

James Harden, Damian Lillard and Derrick Rose, among others, will debut the exclusive collection during the Martin Luther King Jr. Day games and continue to wear the commemorative editions in select games throughout February to celebrate Black History Month and honor African-American role models like Jesse.

Each model features cream tones, dark brown contrasts, gold accents and signature details including Owen’s 733 bib number treated with gold foil on the tongue and a 1936 graphic-print in the sockliner.



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