PUMA is proud to introduce
its most powerful boot yet with the launch of evoPOWER. Officially launched in
Barcelona today, evoPOWER is a new performance boot designed to enhance a
player’s natural kicking ability, and optimize a player’s power and accuracy
when striking the ball. Inspired by the freedom of movement of barefoot kicking,
evoPOWER features the most advanced PUMA technologies to date and will be worn
on pitch by Cesc Fàbregas, Marco Reus, Mario Balotelli, Yaya Touré, Nemanja
Vidić, Dante and many others.
adidas, the official on-court apparel provider for the National Basketball Association (NBA), unveiled the uniforms and apparel for the 63rd NBA All-Star Game being held on Feb. 16, 2014 at the New Orleans Arena in New Orleans, La. Designed by adidas, the uniforms are inspired by New Orleans' rich and unique culture, featuring vibrant Mardi Gras colors and shiny brass and silver accents on a short-sleeved silhouette.
The NBA All-Star jerseys will be available at NBAStore.com in addition to a full range of NBA All-Star apparel.
FootKinetics makes foot creams that provide blister protection and callus reduction
for Hiker’s, Runners, Walkers and active people on their feet all day.
HikeGoo, RunGoo, WalkGoo and SilkStep
foot creams are good for feet because they protect skin from damage and help
avoid foot problems by forming a friction-free layer between the skin and sock.
This protective layer reduces rubbing and friction and also relieves a variety
of foot problems including blisters, callus formation, soft tissue bruising and
sore feet. Each formulation is different and contains a blend of hard wax,
lanolin and natural vegetable waxes to moisturize and protect sensitive nerves
from abrasion and foot fatigue.
Each product is formulated
for that activity. So it will absorb
slowly and moisturize your foot during your activity. There is some residue in your sock as well
and this also provides protection for your skin.
No matter what you do, or what sport
you participate in, you will find a Foot Kinetics product to meet your needs.
Starter bottles on each of the Foot Kinetic products start at $9.99.
You can purchase larger tubes for $16.99-$26.99. Be sure and visit
their website to find out more! You can also find Foot Kinetics on Facebook.
Make Every Step and Every Drop of Sweat Count. Train Smart.
adidas introduces the miCoach SMART RUN, the most advanced and intuitive wrist based running device on the market, available November 1. For the first time, runners of all abilities will be able to track their runs using GPS mapping, monitor their heart rate off their wrist, listen to their favorite music and get real-time coaching in a single, simple, color touch screen running watch. There are no cables, straps or additional sensors with this unique all-in-one device. SMART RUN uses optical technology to track your heart rate from your wrist. A built-in accelerometer counts every step so you can monitor your stride rate. GPS tracks your speed, distance and logs your route and an MP3 player with Bluetooth® wireless audio delivers music and audible coaching guidance, eliminating headphone cables and music players.
PUMA has launched PUMATRAC, a unique running application for the iPhone. Incorporating a user-friendly design with pre-loaded Tictrac technology, PUMATRAC analyses how external conditions affect your running performance. By providing these unique insights into running behaviour, the app is designed to motivate athletes to get out the door and discover ways to get the most out of a workout while having fun along the way.
Built for higher energy return, the adidas Springblade features individually tuned blades designed to propel runners. 16 blades are composed of a highly elastic, high tech polymer that is angled forward for high energy return in any environment. In addition, each blade is tuned to provide support in each phase of a runner’s stride. The technology was tested by the adidas Innovation Team and is said to be seven times more temperature resistant than adidas models with a standard EVA midsole. Check out mens and womens colorways of the adidas Spring Blade below and look for the model to launch on August 1st for $180.
Sneakerfairy has teamed up with Addicted 2 Sneakers Expo (A2S) to
create this custom pair of Puma Clyde in homage to NYC and they will be
raffled off with proceeds going to the Bronx Museum of the Arts.
This trainer eats itsy bitsy for breakfast. The BioWeb Elite
is engineered to deliver maximum cushioning and stability by wrapping the foot
with an innovative cage design. This evolution further explores the concept of
a "spider web" with its fresh, translucent WebCage execution which
offers lightweight and flexible support that doesn't compromise durability.
WebTech, a flexible TPU heel wrap, provides impact protection and cushioning.
The overall design plays with negative space, carving into the outsole tread
and minimizing materials to reduce the overall weight. It's a shoe with
functionality from top to bottom so you can catch your stride – and hold on
tight.
