The Athletic Genius

Puma by Rihanna Creeper Introduces New Colorway

The much anticipated follow up colorways to the PUMA by Rihanna Creeper land on shelves tomorrow, November 20. Remixing the iconic PUMA Suede, the PUMA Creeper exudes a little bit of punk and rebel with its notorious creeper platform sole and suede upper. This month’s drop features NEW color variations of peacoat/cool blue, off white/gum, and coral cloud pink/green/oatmeal. In addition to the new colors, there’s a restock of the original black/white and black/oatmeal in new, larger sizes.

Athletic Genius Holiday Favorites 2015

Puma x ICNY Performance Jacket This collection utilizes Puma's Storm Force 2 Cell technology. This unique piece of outerwear has been designed as a high-end tech jacket for city cyclists globally. The key elements of reflectivity and ventilation along with being fully seam sealed, encapsulate the need of urban cyclists today. The aim of this Jacket along with the Performance pant is to have an outfit that fully protects the cyclist.

RolPal, a new self-message tool that leverages the action of fingers/thumbs for acupressure and will help relax tight muscles. It’s a simple, elegant solution to challenges such as preventing injury, improving performance and optimizing regeneration in the pursuit of high-performance living and long-term well-being.

The RolPal is durable, non-allergenic and often used medically to replicate the feeling of human tissue, the platinum-silicone can be applied hot or cold without changing its shape or density. Physical Therapists, Athletic Trainers and Massage Practitioners can use RolPal™ to replicate certain types of mechanical actions on soft-tissue, effectively saving their hands for more detailed or specific work.

Measured in terms of time + money invested divided by end-results (feeling good, functioning well and remaining independent), RolPal delivers the desired effects with less effort, in less time in a unique, thoughtfully conceived and well-made design-object.

With a price tag of $365 you can own this luxury massage roller in your own home or fitness center. Purchase one today at rolpal.com

adidas, Stance and the NBA Unveil Uniforms for 2015 NBA Christmas Day Games

adidas and the NBA today unveiled the uniforms that all teams will wear during the league’s Christmas Day match-ups. Designed as part of the adidas NBA Season’s Greetings Collection, the uniforms continue the tradition of introducing new and unique elements each season. This year’s uniforms incorporate primary team colors and cream tones, while player names and numbers are showcased in holiday-style script and detailed with woven rows of stitching. A scarlet NBA seal is also displayed on the back of the jersey as a nod to holiday greeting cards.

The socks, Stance’s contribution to the on-court Christmas Day look, mirror the uniform’s design and feature classic holiday colors, winter-inspired imagery and pay homage to holiday sweaters.

The Season’s Greetings Collection includes a special-edition Swingman jersey, women’s Replica jersey, on-court shooting shirt, T-shirt, snapback and knit beanie.

adidas Basketball x James Harden | The Wait is Over

Harden gets his full shipment of the adidas brand check out video below:

Puma Collaborates with LA Based Brand, Stampd

PUMA collaborates with luxe streetwear brand, Stampd. Merging PUMA’s sporting heritage with Stampd’s knowledge of modern youth culture, paves the way for the future of street fashion.

Chris Stamp, a west coast ‘Avant Street’ influencer, founded Stampd in 2011. He has been awarded for his design work after receiving the GQ award in 2015 for Best New Menswear Designer in America. His line has evolved into contemporary luxury while retaining its iconic styling cues. Stampd embraces modern youth culture that, along with its timeless appeal, creates high quality streetwear products mixed with simple forms for the everyday consumer. The PUMA collaboration boasts a luxury performance athletic line that appeals directly to the modern high-street trend of today.

The footwear collection from PUMA x Stampd encapsulates the nature of this collaboration, combining the development of classic sportswear with the creation of new innovative streetwear. Stampd has included key silhouettes such as the R698 along side developing a new shoe entirely, the Trinomic Sock. The R698 x Stampd is a perfect mix of PUMA performance technologies and iconic running heritage, featuring rich soft leathers and an embossed Stampd logo at the tongue.

The Stampd Athletics by PUMA apparel range is a collection of classic and pure statement pieces that consistently push the boundaries of streetwear. Staple colours such as grey, black and white occur throughout this range pulling focus towards the impressive design and forward thinking features.

Q&A with Basketball Standout Brianna Lawrence

Girls basketball standout Brianna Lawrence has been dribbling a ball since the age of four. She attributes her success to making hard work her passion on and off the court. She is a point guard playing for The New Jersey Sparks and her high school the Lady Titans. Brianna sat down with The Athletic Genius to talk about her role models, basketball and plans after high school.

How old are you and what school do you attend?
I'm 17 and I attend Ramapo Senior High school.

When did you first start playing basketball?
I first started playing basketball at four years old and on an official team at seven.

What do you love about basketball and what position do you play?
I love that basketball is a competitive sport and I like being competitive. I am currently a point guard.

Who was your sports idol growing up?
My sports idol growing up was Allen Iverson. The way he played was outstanding and his handles were great.

How do you stay fit on the off season?
It's hard to stay fit because I eat unhealthy. But, my dad makes me run the track early and then get shots up at the park. I'll also drink protein shakes and eat protein bars.

How did you feel being a freshman on the Varsity team was it a challenging experience?
It was challenging, I was nervous before every game. But it only made me better and made me understand the game more and more.

Introducing the SISU™ mouthguard: revolutionizing mouthguards across the universe by offering more protection and less mouthguard. Youth or adult, braces or not, for high-impact sports or a pick-up game in the backyard – the complete line of high-tech SISU guards are the ultimate athletic mouth shields you once thought too good to be true.

Janel Moore started playing basketball at a very young age and has her eyes set for the WNBA. With lots of dedication and hard work she will make her dream come true so make sure you follow this star player.

How old are you and what school do you attend?
I am 12 years old and I attend Saddle River Day School in New Jersey.

When did you first start playing basketball?
I first started playing basketball when I was 5 years old.

What do you love about basketball?
I just love being active and always moving, that's what basketball is all about.

What position do you play?
I play shooting guard and sometimes point guard.

What leagues do you play in and do you do a lot of traveling?
I play in the Nike Rose Classic, Nike DYCD, Hoop Heaven, Hoops In The Sun and Holcombe Rucker Leagues. Yes, I do a lot of traveling.

Rihanna Trains for Platinum | #nomatterwhat
From Barbados to global stardom, Rihanna brings boldness to training as she prepares for the stage. To Climb Higher. To go Further!!