The Athletic Genius

Puma Fall-Winter 2013 Preview

One of the most exciting sneaker lines I got to check out in NYC was the Puma Fall-Winter 2013/2014 collection. The collection was on trend with bright array of colors in bold patterns and combinations. It was great to see bold colors for Fall when most of the time we see muted color palettes. Great collaborations between Alexander McQueen x Puma and Miharayasohiro x Puma making there mark in the sneaker world.

You can get all of this Puma hotness and more for your feet come this fall.

The Focus Limited Edition features comfortable behind-the-ear support for athletes on the move.

yurbuds was founded in 2008 by an Ironman Triathlete and a 24-time marathoner in response to a vast need for sport earphones that never fall out. Yurbuds products are ergonomically designed for comfort and exceptional fit, while providing top-of the line quality and durability. They can be purchased world wide at premium running, electronics, sporting goods, and wireless stores. New models will be arriving later this year so stay tuned.

yurbuds recently announced the expansion of its team of athletes which include San Francisco 49'ers' LaMichael James, 2010 Ironman World Champion Mirinda "Rinny" Carfrae and the Oklahoma City Thunder's Nick Collison. Among the new athletes are 2012 Ironman World Champion Pete Jacobs, Australian rugby star Billy Slater, Ironman 70.3 champion Angela Naeth and Ironman champion Meredith Kessler.

adidas introduces CRAZYQUICK footwear engineered to help make
athletes quicker on the field and court

This latest innovation by adidas is designed specifically to help make athletes quicker. The Crazyquick line includes basketball, football, running and training footwear giving athletes greater controlled flexibility, better traction and optimal foot lock-down.

“We designed Crazyquick based on athletes’ insights,” said David Baxter, vice president of sport performance for adidas America. “The sports landscape is rapidly changing as athletes get faster and games get more intense and competitive. Speed is important but no longer enough in today’s game. Athletes know quickness is the defining factor in what distinguishes them when they’re on the field and court.”  

Nike Basketball's latest commercial is out of China featuring a familiar storyline of a potential baller envisioning his prospects. The storyline features Kobe Bryant, Kevin Durant and Yi Jianlian.

The video will air in mainland China, Taiwan, and Hong Kong.

Nike: Find Your Greatness. - Double Dutch Quick Feet

This is how double dutch is done. Stacey, Shavonne and Shellon earn NikeFuel at high speeds in NYC. How do you earn yours? See the Video Below.

Swizz Beatz Interviews Shaquille O’Neal About The Re-release Of His Reebok Sneakers!

After almost 2 decades Reebok and Shaq has finally reunited. The new Reebok Classic collection has been making a buzz in the shoe world. Earlier this year Reebok Released their series of Kamikaze’s. Shaq was one of the first big Athletes to sign with Reebok and now the two are trying to rekindle their victory flame by re-releasing the Shaqnosis and the Pump’s. Reebok is Also working with Swizz Beats and one of hip hops young trend setters Tyga to enhance their brand in the Urban Market. After checking out the video below, make sure to mark your calendars for the Shaq Attaq’s April 19 release as well as the Shaqnosis’ July 19 launch.

PUMA's Summer 2013 Collection Preview

Here is a sneak peak of PUMA's summer 2013 Collection which includes the Puma Wedge, Puma x Alexander McQueen, Puma bookbags with laptop padding, an assortment of windbreakers, tights and shorts. And of course the new Puma Bioweb Elites and the Mobium's.

So be on the lookout for some of PUMA's hotttest footwear and apparel in 2013. More picts after jump.

Yohan Blake holding the new Energy Boost running sneaker.

BOOST™ Changes Running Forever

adidas introduced a new way to run by unveiling its latest running innovation Energy Boost. Part of a new adidas segment called Energy Running, the shoe features BOOST™, a revolutionary cushioning technology which provides the highest energy return in the running industry. BOOST™ combines performance benefits that have been contradictory in the past: soft cushioning and responsiveness work together at last to give runners a running experience unlike any other.

"Energy is one of the most important elements for any athlete. Often people only think about speed, but energy is the secret weapon that can set you apart from the competition. An added boost of energy is what allows you to push yourself ahead of everyone else to cross that finish line first, especially in a sprint when every millisecond counts," says Yohan Blake, the current 100m World Champion who joined adidas at the launch of Energy Boost. See more picts after jump.

Kenneth Faried of the Denver Nuggets goes between his legs to dunk in his adidas Crazy Fast

All-Star edition during Sprite Slam Dunk at State Farm All-Star Saturday Night in Houston.

Several adidas players took part in the State Farm All-Star Saturday Night festivities and on Sunday players signed autographs for fans at Galleria Mall in Houston.

Eastern Conference All-Star Brook Lopez visits the adidas VIP suite during NBA All-Star

in Houston and checks out the all-new Crazy Fast.

This weekend, adidas launched www.adidas.com/nbaallstar to show fans around the world how the brand has gone all in from court to street for NBA All-Star 2013. Here is a recap of the NBA All-Star activities that tipped off on Friday and adidas was at the center of the action.