PUMA Adds Football Newcomer Cordarrelle Patterson to Men’s Training Roster

PUMA welcomes football newcomer Cordarrelle Patterson to the family - becoming a face of the men's training category! As the NFL draft commences tonight, it is with excitement that PUMA introduces Patterson, who has already made a name for himself in college football playing for University of Tennessee. Patterson was an obvious pick to accompany New England Patriot Aaron Hernandez in the men's training category not only for his speed and strength on the field, but also for his dynamic charm and style in his personal life.

Cordarrelle Patterson or CP as he likes to be called will be featured in upcoming PUMA Nature of Performance campaigns, and activities as well as train in our BioWeb Elite and ACTV compression bodywear. Check out the formal press release below, along with a video of CP in NYC this past week and images. Also stay tuned to see where CP ends up tonight in the draft, we couldn't be more excited to join him on this exciting journey!

Lenny Cooke the Rise and Fall of a High School Basketball Phenom

In 2001, Lenny Cooke was the most hyped high school basketball player in the country, ranked above future greats LeBron James, Amar’e Stoudemire and Carmelo Anthony. A decade later, Lenny has never played a minute in the NBA. In this quintessentially American documentary, filmmaking brothers Joshua and Benny Safdie track the unfulfilled destiny of a man for whom superstardom was only just out of reach.

Jay-Z Launches Roc Nation Sports Teams with CAA & Signs Robinson Cano

Roc Nation, a full-service entertainment company founded by Shawn “JAY Z” Carter, announced today the launch of Roc Nation Sports, a full-service sports management company, and has signed MLB All-Star Robinson Cano of the New York Yankees.  Roc Nation Sports, led by Carter and Juan Perez, who serves as President, has partnered with CAA Sports, a division of Creative Artists Agency (CAA), a leading entertainment and sports agency, to co-represent Cano.

Puma Fall-Winter 2013 Preview

One of the most exciting sneaker lines I got to check out in NYC was the Puma Fall-Winter 2013/2014 collection.  The collection was on trend with bright array of colors in bold patterns and combinations.  It was great to see bold colors for Fall when most of the time we see muted color palettes.  Great collaborations between Alexander McQueen x Puma and Miharayasohiro x Puma making there mark in the sneaker world.  

You can get all of this Puma hotness and more for your feet come this fall.

 

Yurbuds Developed By Athletes For Athletes

The Focus Limited Edition features comfortable behind-the-ear support for athletes on the move.

yurbuds was founded in 2008 by an Ironman Triathlete and a 24-time marathoner in response to a vast need for sport earphones that never fall out. Yurbuds products are ergonomically designed for comfort and exceptional fit, while providing top-of the line quality and durability. They can be purchased world wide at premium running, electronics, sporting goods, and wireless stores. New models will be arriving later this year so stay tuned.

yurbuds recently announced the expansion of its team of athletes which include San Francisco 49'ers' LaMichael James, 2010 Ironman World Champion Mirinda "Rinny" Carfrae and the Oklahoma City Thunder's Nick Collison. Among the new athletes are 2012 Ironman World Champion Pete Jacobs, Australian rugby star Billy Slater, Ironman 70.3 champion Angela Naeth and Ironman champion Meredith Kessler.

adidas Introduces CRAZYQUICK Footwear Line

adidas introduces CRAZYQUICK footwear engineered to help make
athletes quicker on the field and court

This latest innovation by adidas is designed specifically to help make athletes quicker. The Crazyquick line includes basketball, football, running and training footwear giving athletes greater controlled flexibility, better traction and optimal foot lock-down.

“We designed Crazyquick based on athletes’ insights,” said David Baxter, vice president of sport performance for adidas America.  “The sports landscape is rapidly changing as athletes get faster and games get more intense and competitive. Speed is important but no longer enough in today’s game.  Athletes know quickness is the defining factor in what distinguishes them when they’re on the field and court.”



Nike China: “Give Me The Ball” Commercial Featuring Kobe Bryant

Nike Basketball's latest commercial is out of China featuring a familiar storyline of a potential baller envisioning his prospects. The storyline features Kobe Bryant, Kevin Durant and Yi Jianlian.

The video will air in mainland China, Taiwan, and Hong Kong.

 

Nike: Find Your Greatness. - Double Dutch Quick Feet

This is how double dutch is done. Stacey, Shavonne and Shellon earn NikeFuel at high speeds in NYC. How do you earn yours? See the Video Below.

 

Swizz Beatz Interviews Shaquille O’Neal About The Re-release Of His Reebok Sneakers!

After almost 2 decades Reebok and Shaq has finally reunited. The new Reebok Classic collection has been making a buzz in the shoe world. Earlier this year Reebok Released their series of Kamikaze’s. Shaq was one of the first big Athletes to sign with Reebok and now the two are trying to rekindle their victory flame by re-releasing the Shaqnosis and the Pump’s. Reebok is Also working with Swizz Beats and one of hip hops young trend setters Tyga to enhance their brand in the Urban Market. After checking out the video below, make sure to mark your calendars for the Shaq Attaq’s April 19 release as well as the Shaqnosis’ July 19 launch.

PUMA's Summer 2013 Collection Preview

Here is a sneak peak of PUMA's summer 2013 Collection which includes the Puma Wedge, Puma x Alexander McQueen, Puma bookbags with laptop padding, an assortment of windbreakers, tights and shorts. And of course the new Puma Bioweb Elites and the Mobium's.

So be on the lookout for some of PUMA's hotttest footwear and apparel in 2013. More picts after jump.