adidas Launches Yamamoto Designed Real Madrid Third Kit & adizero F50 Cleat

adidas has teamed up with award-winning Japanese fashion designer Yohji Yamamoto – the man behind the adidas Y-3 brand – to launch a new third kit and adizero F50 cleat for defending UEFA Champions League winners, Real Madrid.  The club’s star players including James Rodriguez, Gareth Bale, Toni Kroos, Marcelo, and Karim Benzema will debut the new looks in this season’s UCL action.

The striking new all-black kit aims to unify the values of Madridismo focused on its two main elements, greatness and determination.  Both elements are represented by two mythical beasts which originate from the Eastern culture and are interlaced on the front of the shirt:

Dragon king symbolizes the greatness, glory and power of the club
Dragon bird an animal that is able to relive in the most hostile situations, represents the clubs resistance, determination and agility on its way to the victory

In conjunction with the third kit unveil, adidas also releases the latest limited edition Yohji Yamamoto adizero F50 cleat.  Following the success of last year’s launch of the Yamamoto adizero F50 boot which drew inspiration from Japanese imperial lion-dogs, the new cleat comes in a striking blue and green colorway and the traditional design has been placed in the context of Japan's modern sci-fi culture creating a spiritual connection between the past and the future.