adidas has teamed up with award-winning Japanese fashion designer Yohji Yamamoto – the man behind the adidas Y-3 brand – to launch a new third kit and adizero F50 cleat for defending UEFA Champions League winners, Real Madrid. The club’s star players including James Rodriguez, Gareth Bale, Toni Kroos, Marcelo, and Karim Benzema will debut the new looks in this season’s UCL action.
The striking new all-black kit aims to unify the values of Madridismo focused on its two main elements, greatness and determination. Both elements are represented by two mythical beasts which originate from the Eastern culture and are interlaced on the front of the shirt:
Dragon king symbolizes the greatness, glory and power of the club Dragon bird an animal that is able to relive in the most hostile situations, represents the clubs resistance, determination and agility on its way to the victory
adidas officially unveils the Earth Pack: a new series of cleats inspired by Brazilian rainforests.
The Earth Pack is a collection of uniquely designed cleats for each of the four main silos: adizero F50, Predator Lethal Zones, Nitrocharge and 11pro.
adizero F50: The Glow / Earth Green / Solar Zest colored Earth Pack adizero F50 boasts SPEEDTRAXION, an enhanced, high speed stud alignment for maximum acceleration and pinpoint changes of direction.
Nitrocharge: Its unique and highly elastic ENERGYSLING™ around the forefoot supports sidecut and precision turn movements to sharpen reactions on the field, and ENERGYPULSE™ spring technology provides high energy push-offs and long lasting energy return when sprinting.
Predator Lethal Zones: Designed with five distinctive 'Lethal Zones' of technology to deliver outstanding ball control, touch, accuracy and power, the cleat is made to master every aspect of performance.
11pro: With its premium, ultra-soft and ultra-light Taurus leather providing excellent fit, performance, comfort and ball-feel allied to an enhanced outsole with comfort frame for better pressure distribution, as well as optimized stud placement for maximum grip and acceleration, the 11pro remains the boot of choice for the complete player.
The adidas Earth Pack will be available April 1st.at adidas.com
