Q&A with Basketball Standout Brianna Lawrence

Girls basketball standout Brianna Lawrence has been dribbling a ball since the age of four. She attributes her success to making hard work her passion on and off the court. She is a point guard playing for The New Jersey Sparks and her high school the Lady Titans. Brianna sat down with The Athletic Genius to talk about her role models, basketball and plans after high school. 

How old are you and what school do you attend? 
 I'm 17 and I attend Ramapo Senior High school. 

When did you first start playing basketball? 
I first started playing basketball at four years old and on an official team at seven. 

What do you love about basketball and what position do you play? 
I love that basketball is a competitive sport and I like being competitive.  I am currently a point guard. 

Who was your sports idol growing up? 
My sports idol growing up was Allen Iverson. The way he played was outstanding and his handles were great. 

How do you stay fit on the off season? 
It's hard to stay fit because I eat unhealthy. But, my dad makes me run the track early and then get shots up at the park. I'll also drink protein shakes and eat protein bars. 

How did you feel being a freshman on the Varsity team was it a challenging experience? 
It was challenging, I was nervous before every game. But it only made me better and made me understand the game more and more.

Revolutionizing the Game with SISU Mouthguards

Introducing the SISU™ mouthguard: revolutionizing mouthguards across the universe by offering more protection and less mouthguard. Youth or adult, braces or not, for high-impact sports or a pick-up game in the backyard – the complete line of high-tech SISU guards are the ultimate athletic mouth shields you once thought too good to be true.

 

Q&A with Youth Basketball Sensation Janel Moore

 

Janel Moore started playing basketball at a very young age and has her eyes set for the WNBA. With lots of dedication and hard work she will make her dream come true so make sure you follow this star player. 

How old are you and what school do you attend? 
I am 12 years old and I attend Saddle River Day School in New Jersey. 

When did you first start playing basketball? 
I first started playing basketball when I was 5 years old. 

What do you love about basketball? 
I just love being active and always moving, that's what basketball is all about. 

What position do you play? 
I play shooting guard and sometimes point guard. 

What leagues do you play in and do you do a lot of traveling? 
I play in the Nike Rose Classic, Nike DYCD, Hoop Heaven, Hoops In The Sun and Holcombe Rucker Leagues. Yes, I do a lot of traveling.

Rihanna Trains for Platinum with Puma

Rihanna Trains for Platinum | #nomatterwhat
From Barbados to global stardom, Rihanna brings boldness to training as she prepares for the stage. To Climb Higher. To go Further!!

Spikease the Ultimate Track Spike Cover

Tired of walking on your heels?  We were, which is how Spikease came to be!  After years of the dreaded heel walk, or changing into running shoes when leaving the track surface, we decided to do something about it.  We wanted something that could be easily placed over spikes so athletes could move on and off the track with ease; a track spike cover.  Now you can enjoy the benefits of Spikease. 

• Spikease track spike cover can help save your spikes!
• No more heel walking
• Move with ease on and off the track
• Protect belongings in your gym bag

Check them out at www.spikease.com.

PUMA x ICNY Ignite Ice Cream

THE ICE CREAM PACK

PUMA and ICNY have released the IGNITE Ice Cream that perfectly intertwines and embodies each brands DNA. The IGNITE Ice Cream is an intersection of sport, style and innovation and is available in two colorways inspired by two classic ice cream flavors, chocolate chip cookie and mint chocolate chip. In pure ICNY fashion, the upper is full-color 3M reflective material with breathable mesh that keeps the temperature down during these hot end of summer days.

The two pack is now available through icnysport.com and will be released globally beginning 9/1/15.

POWERHANDZ with Grayson "The Professor" Boucher

POWERHANDZ Ambassador and street ball legend, Grayson "The Professor" Boucher, gives you a breakdown on how to use your POWERHANDZ.

POWERHANDZ are performance-enhancing sports gloves and athletic training products innovatively designed to both strengthen hand and arm muscles and intensify players’ dexterity. There are 4 products in the portfolio: a weighted Anti-Grip Glove, a weighted Pure-Grip Glove, a removable Anti-Grip Basketball Wrap and a removable Anti-Grip Football Wrap.

adidas Ultra Boost Adds New Colorways

adidas Ultra Boost unveils new colorways (Frozen Yellow for women and Solar Yellow for men). The most technically-advanced running shoe with Boost technology bringing unprecedented comfort and energy mile after mile.

The carefully-engineered Primeknit upper provides a precision fit and maximum breathability, while the midsole technology returns energy with each step. A Stretch Web outsole with a perforated, elastic design adapts to all surfaces and puts runners closer to the Boost cushioning, allowing them to maximize the energy-return benefits. The heel cradles the foot and adjusts to the Achilles tendon’s natural movements. For a customized fit and feel, a featherweight sock liner adapts to runners’ individual foot forms.

Ultra Boost is now available for $180 at adidas.com

Q&A with Adarian Barr on the Development of Barr Footwear

Adarian Barr is changing human locomotion with his creation of Barr Footwear a handcrafted tailored made to fit shoe that is very functional. 

Tell us a little about your self. 
My name is Adarian Barr and I am an inventor. I have invented about 9 devices from footwear to sleds to exercise devices. I am a USATF Level II coach in the sprint, jumps hurdles and relays. I have a masters degree in Physical Education and have been a track coach and a college lecturer along with various other jobs in my life. 

What inspired you to develop Barr Footwear? 
I have been working on designing footwear for about 10 years. The first foray was when I started cutting shoes because they just didn't feel right. People thought I was weird for doing it  and now we have NIKE free and a host of other shoes that basically does the same thing. Also just was tired o buying a pair that I like and then 5 months later it wasn't available and the same style new model was totally different. I stop wearing sock a long time ago as I felt them to be too restrictive. The main idea was to find something that allowed me to interface with the ground better regardless of the surface. Something that is functional over looks. 

What are the main challenges you face when designing the Barr Footwear? 
The main challenge was the concept of not using a shoe last to make footwear. Barr Footwear uses just a trace of a person foot. So you get footwear that fits your foot every time.

What are your future goals for Barr Footwear? 
Future goals is just educating people that footwear should fit, function and look good.

PUMA Men's Fall 2015 Event

I had the pleasure to check out one of the hottest event in NYC last night at the Openhouse Gallery the PUMA Men's Fall 2015 Preview. The collection showcased some of the hottest hoodies, wind breakers, back packs and sneakers for the season. We rolled our own fresh cigars and enjoyed treatments from Shotcut barbers, who provided free haircuts. The Cuban themed food and drink hit the spot as we mingled amongst the crowd and previewed the fall line.

You can get all of this Puma hotness and more for your feet come this fall. #foreverfaster #puma