Get Ready to Run with Puma's Faas 300 v3

With a lightweight and technical platform and a minimal and deconstructed upper, the Faas 300 v3 will make any runner feel lighter and faster whether it be during training runs or races. A performance training shoe, it has an 8mm HTD for a smooth transition. Lightweight and minimal no-sew overlays provide optimum support while keeping the weight down. And the FaasFoam+ midsole with EverRide+ forefoot blown rubber means more cushioning now, later, and way later. Continue to be amazed at the fit, feel and ride of this minimal training shoe! Get yours today at PUMA

Snoop Dogg in Indianapolis promoting the adizero 5-Star 40 Cleat

Snoop Dogg is in Indianapolis today with adidas to promote the brand’s $100,000 prize to the football player who runs the fastest 40-yard dash in adidas’ adizero 5-Star 40 cleat in at 4.6 oz. Get your cleat here.

Who will take the prize home?

adidas Unveils Energy Boost 2

Inspired by athlete insight and driven by demand, adidas launches Energy Boost 2 with a complete technical upgrade.

BOOST cushioning returns more energy than any other foam in the running industry. Energy Boost 2 features a one-piece translucent heel to mid-foot fit cage that locks you on top of the full-length BOOST midsole to create an enhanced, more stable fit. Visually, the new design allows for a more refined aesthetic.

Energy Boost 2 is available for $160 on February 26 on adidas.com and at running specialty retailers along with select locations of Dick's Sporting Goods, Foot Locker, Lady Foot Locker, Finish Line and Eastbay.

Kareem Abdul Jabbar is "The Blueprint"

Kareem Abdul Jabbar showing off "The Blueprint" Jabbar Hi which is crafted out of actual Tyvek® blueprint paper which includes white contrast stitching, laces, and printed graphics. Each player interviewed is printed on the right footbed, each response is printed on the left footbed. Available at adidas Originals retail stores and adidas.com, $100.

Puma's Mobium XT is Here to Move With You, Not Against You!!

The Mobium XT by Puma is lightweight, minimal, breathable, and sleek – with support in all the right places. Key design elements are taken from the PUMA Mobium running shoe. But this cross-training version's midsole is built lower to the ground to help increase agility, enhanced by new features such as a pivot point and TPR layer for support when you kick, bend, and crunch. The Mobium XT Band through the outsole's forefoot allows the foot to move and expand freely. It works together with the outsole's deep flex grooves to support side-to-side movement. The forefoot's Mobium Fit Band attaches to a lacing system for adjustable support. Finally, the women's specific last and fit means this shoe is made to move with you, not against you.

German Elite Trainer, Fernando Brandao, put the Mobium XT to the test.

Under Armour Speedform Apollo Launch

Under Armour introduced the Speedform Apollo running shoe. With a seamless heel cup, ultrasonic seams and an anatomical construction, the Speedform Apollo feels like an extension of the foot, and UA is hoping it’s the next big thing in performance footwear. Check out the shoe’s debut “This Is What Fast Feels Like” commercial below.

When the Air Comes Out of the BALL

To some sports is just a hobby. To others, it is a way of life. Athletics have become a primary component of American culture, as well as other cultures throughout the entire world. It provides principles of work ethic, leadership, teamwork, and unity. For the most part, fans can’t help but appreciate the blood, sweat, and tears athletes shed during competition. Spectators should value the dedication that enables elite athletes to perform at high levels. Although championships can be fun to watch, one thing both athletes and fans should understand is that sports don’t last forever. Seventy-eight percent of all former NFL players and 60 percent of all retired NBA players face bankruptcy or financial hardship within five years after retirement. The reason for these horrid statistics results from a number of different factors. The most common problem retired players face is their failure to develop a plan that will promote prosperity after they have played their last game. When the Air Comes Out of the Ball is an inspirational autobiography written by Gerald H. Inman, Jr. It serves to educate readers about both the glamour and rigor of professional sports. This will inspire young people to perceive and utilize their gifts as a window of opportunity to make their wildest dreams become reality. 
Order the book today at Amazon
www.whentheair.com

Puma Launches High Performance evoPOWER Boot

 
PUMA is proud to introduce its most powerful boot yet with the launch of evoPOWER. Officially launched in Barcelona today, evoPOWER is a new performance boot designed to enhance a player’s natural kicking ability, and optimize a player’s power and accuracy when striking the ball. Inspired by the freedom of movement of barefoot kicking, evoPOWER features the most advanced PUMA technologies to date and will be worn on pitch by Cesc Fàbregas, Marco Reus, Mario Balotelli, Yaya Touré, Nemanja Vidić, Dante and many others.

adidas and NBA Unveil NBA All-Star 2014 Uniforms

adidas, the official on-court apparel provider for the National Basketball Association (NBA), unveiled the uniforms and apparel for the 63rd NBA All-Star Game being held on Feb. 16, 2014 at the New Orleans Arena in New Orleans, La. Designed by adidas, the uniforms are inspired by New Orleans' rich and unique culture, featuring vibrant Mardi Gras colors and shiny brass and silver accents on a short-sleeved silhouette.  

The NBA All-Star jerseys will be available at NBAStore.com in addition to a full range of NBA All-Star apparel.

Foot Kinetics. Good for your Feet!!

FootKinetics makes foot creams that provide blister protection and callus reduction for Hiker’s, Runners, Walkers and active people on their feet all day.

HikeGoo, RunGoo, WalkGoo and SilkStep foot creams are good for feet because they protect skin from damage and help avoid foot problems by forming a friction-free layer between the skin and sock. This protective layer reduces rubbing and friction and also relieves a variety of foot problems including blisters, callus formation, soft tissue bruising and sore feet. Each formulation is different and contains a blend of hard wax, lanolin and natural vegetable waxes to moisturize and protect sensitive nerves from abrasion and foot fatigue. 

Each product is formulated for that activity.  So it will absorb slowly and moisturize your foot during your activity.  There is some residue in your sock as well and this also provides protection for your skin. 

No matter what you do, or what sport you participate in, you will find a Foot Kinetics product to meet your needs.  Starter bottles on each of the Foot Kinetic products start at $9.99.  You can purchase larger tubes for $16.99-$26.99.  Be sure and visit their website to find out more!  You can also find Foot Kinetics on Facebook.